Advice clients on best ways to integrate media into their advertising and marketing programs
Assist Director in growing business opportunities within current clients
Keep up with the latest trends in media
May be responsible for informing team/client of new opportunities or issues
Participate and lead, if appropriate, face to face client and vendor meetings
Build positive relationships with internal and external teams
Assess problems and concerns in a systematic, logical and rational manner
Proactively resolve issues, know when to and to whom to escalate
Provide guidance to team members nurture/promote team environment
May be responsible for constructing and delivering accurate, honest and timely performance management documents
Capable of managing multiple deliverables and ability to seamlessly transition among them in a timely and efficient manner
Communications Skills:
Expresses oneself clearly and concisely in oral communications in English
Writes in a clear, compelling and concise manner
Organizes ideas and information logically and sequentially
Assists in the development of media/digital presentations and tactical POVs, as needed
Develop client reports that are clear, compelling and persuasive
Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
Media Skills:
- Knowledge of local media, digital, SEM and social landscape and consistently keeps up to new digital trends
- Knowledge of digital tools (Google adwords, DCM/Sizmek, Facebook/IG etc)
- Ability to understand and analyze digital data, review reports and set benchmarks
- Ability to devise digital solutions as part of overall media strategies for clients
- Support media and digital training for the team as necessary
Managerial Skills:
Able to guide and supervise planners to create and maintain media plan flowcharts and media buy authorizations based on clients various initiatives
Able to guide and supervise implementation and operational aspects of the business including digital ad serving, digital operations, finance operations and traditional media buying operations.
Able to be both a leader of a team of 3 to 4 planners as well as being a team player in promoting team cohesiveness.
Nurture and inspire juniors, ensure their development and growth plans are in place.