in Qatar or the GCC. The candidate will be responsible for planning, launching, and optimizing advertising campaigns across multiple platforms, with the goal of driving measurable results and maximizing ROI.
Key Responsibilities:
Plan, execute, and manage paid ad campaigns across
Meta (Facebook/Instagram), Google Ads, TikTok, and YouTube
.
Develop and implement
data-driven strategies
to achieve campaign objectives.
Set up targeting, ad groups, and bidding structures to optimize performance.
Create and test ad copy, visuals, and formats (static, video, carousel).
Monitor campaign performance daily, optimizing for
CPL, CTR, ROAS
and other KPIs.
Collaborate with designers and content creators for impactful ad content.
Implement
retargeting and remarketing strategies
.
Prepare and present regular performance reports with insights and recommendations.
Stay updated on
digital marketing trends and platform updates
.
Requirements:
Proven experience as a
Media Buyer in a marketing agency
(Qatar or GCC).
Hands-on expertise with
Meta Ads Manager, Google Ads, and TikTok Ads
.
Strong understanding of
performance marketing metrics
(CPL, CPM, CTR, ROAS).
Knowledge of
audience targeting, A/B testing, and remarketing techniques
.
Familiar with
Google Analytics, Meta Pixel, and UTM tracking
.
Excellent analytical, communication, and problem-solving skills.
Proficiency in
English
;
Arabic
is an added advantage.
Ability to manage multiple campaigns and meet deadlines under pressure.
Preferred Qualifications:
Bachelor's degree in
Marketing, Advertising, or related field
.
Minimum
2 years of relevant experience in the GCC region
.
Strong background in managing diverse campaigns for agency clients.
Job Type: Full-time
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