Job Description

We are looking for a results-driven and strategic media buyer with a focus on the Russian digital platforms such as (VKontakte, Yandex, MyTarget, Telegram, and others), and Chinese digital platforms such as (Baidu, WeChat, and others).

The ideal candidate will be responsible for co-planning, managing digital campaigns, assisting in content strategies, monitoring quality on the CRM, and optimizing performance to generate high-quality leads and conversions on paid ads from the Russian, Chinese, and the global markets.

Key Responsibilities

Lead Generation & Performance Marketing

Develop and execute digital marketing campaigns across ads and business managers platforms especially the Russian, Chinese and global targeted audiences. In addition to other paid channels as needed to drive qualified leads and maximize the overall ROI. Monitor and optimize PPC campaigns on paid search and social media ads to improve conversion rates and reduce cost-per-lead. Analyze performance metrics & KPIs and adjust bidding strategies, audience targeting, and creative assets for ongoing optimization. Collaborate with the CRM team to ensure seamless lead nurturing and alignment with business goals. Regular weekly and monthly reporting dashboard on performance. TikTok Ads Snapchat ads experience is a plus.
Content Marketing & Social Media

Work closely with the creative design team to develop high-quality visuals and written content that aligns with brand identity and campaign objectives. Help in developing engaging digital content, landing pages' UX, and social media strategies to generate quality leads. Monitor and analyze social media engagement and audience sentiment, ensuring that content resonates with target demographics. Stay up-to-date with global market trends, algorithms, and industry best practices to refine direction strategies for maximum impact, especially for the Russian and Chinese markets.
CRM, Marketing Automation, Email, and WhatsApp Marketing

Ensuring smooth CRM integration with marketing campaigns. Assist in analyzing customer journey insights and lead behavior to personalize marketing efforts. Assist in implementing email marketing and WhatsApp campaigns, automated workflows, and retargeting strategies to nurture leads and increase conversion rates. Experience with Bitrix24 CRM is a huge plus.
Data Science, Analytics & Performance Dashboards

Leverage data-driven insights to optimize digital marketing strategies, ensuring maximum ROI on campaigns. Develop and maintain campaigns' performance dashboards to track key metrics, including lead generation, conversion rates, audience behavior, and ad performance. Implement A/B testing strategies when needed for campaigns, ad creatives, and email campaigns to improve conversion rates. Provide regular performance reports and actionable insights to the reporting manage, helping refine marketing decisions and investment strategies. Identify trends, customer behaviors, and emerging opportunities using predictive analytics and advanced data visualization tools.
Qualifications

Bachelor's degree in Business, Marketing, IT, or a related field. 5+ years of experience in media buying, with a strong background in paid media and performance marketing. Proven ability to execute high-performing digital campaigns across multiple platforms. A strong background in the real estate industry is preferred. Strong understanding of marketing data analytics tools. Proficiency in common CRM software, email marketing automation, and data-driven marketing strategies. Excellent communication and analytical skills.
About Oia Properties

Oia Properties is a leading real estate and an award-winning agency in Abu Dhabi and Dubai, specializing in the sale and rental of luxury residential properties. Our team of expert consultants, market analysts, and negotiation strategists are committed to delivering exceptional real estate solutions tailored to our clients' unique needs.

We pride ourselves on expertise, transparency, and a customer-first approach, ensuring every client finds not just a property but a place to call home. Our focus on luxury real estate marketing, innovative strategies, and top-tier customer service sets us apart in the industry.

Job Type: Full-time

Application Question(s):

What is your expected salary? * How long is your total experience as a Media Buyer?