Job Description

A Media Buyer negotiates and buys advertising space and airtime, with the primary responsibility of making and implementing media plans that align with the company's or client's objectives. This involves researching and analyzing various media options to find the most effective ways to reach the target audience. Media Buyers also monitor and adjust campaigns to ensure they meet goals and provide a positive return on investment.

We are looking for an experienced Media Buyer to work with media owners like publishers, broadcasters, and websites. The Media Buyer's role is to secure the best possible rates for the client's advertising. This requires strong negotiation skills, an understanding of the target audience, and knowledge of the advertising market.

The ideal candidate would have a background in marketing, advertising, or a related field. He/she would be proficient in analyzing, negotiating, and understanding how different types of media work.

Media Buyer Roles and Responsibilities:

Negotiate with advertisers and buy advertising space/airtime to secure the best possible rates. Research and analyze media types that would reach the target audience. Make and implement media plans aligned with the company/client goals. Monitor campaigns and make changes for better performance/return on investment (ROI). Provide regular reports and analysis of campaign performance. Work with creative, production, and analytics teams. Stay updated with industry changes and new technologies. Manage and maintain media supplier relationships. Meet and exceed sales and performance goals. Handle budget for media campaigns. Evaluate and negotiate advertising channels for utilization. Check media investment performance and suggest optimizations.
Media Buyer Requirements:

2 years minimum experience. Strong skills in analyzing and liaising with people. Knowledge of how to plan and buy media. Solid knowledge of different media types and the ability to choose the best ones. Demonstrated proficiency in analyzing campaign performance data and utilizing it to optimize strategies. Demonstrated proficiency in effective communication and public speaking. Detail-oriented with the ability to work well under pressure. Expertise in utilizing software and tools for media buying and planning. In-depth knowledge of advertising regulations. Demonstrated ability to adhere to industry compliance standards. Proven ability to manage and prioritize multiple projects while maintaining quality and attention to detail. Expertise in financial resource management, including budget allocation and cost optimization strategies. Stay up-to-date with the latest trends and digital marketing technologies and demonstrate the ability to incorporate them into marketing strategies. Ability to multitask and perform well in a high-pressure environment. Proven track record of meeting and surpassing performance and sales goals.
Job Type: Full-time

Experience:

Media Buyer Specialist: 2 years (Required)
Language:

* English and Arabic (Required)