Media Buyer
Dubai, United Arab Emirates
Job Description
Harbor Real Estate is looking for a Media Buyer. The ideal candidate will be involved in designing, managing, and executing effective paid advertising campaigns across social paid search and display, and other ad platforms or display/content marketing channels that support both direct and indirect marketing efforts and drive maximum ROI. Responsibilities:
- Design, manage, and execute effective paid advertising campaigns across social (Facebook, LinkedIn, Twitter) paid search and display (Google), and other ad platforms or display/content marketing channels that support both direct and indirect marketing efforts and drive maximum ROI.
- Help each division manage their paid budgets across all paid channels by executing A/B tests, collecting & analysing data, identifying trends and insights, and determining creative solutions that optimize for KPI metrics, including CPM, CPC, CTR, MER, ROAS, etc.
- Own the growth and optimization of assigned accounts, including data partnerships, granular keyword expansion, use of negative keywords, search query mining, quality score, audience targeting, and auction insights.
- Overseeing and managing the overall budget for paid media
- Assist in the development of marketing campaigns where it concerns multi-channel paid media strategy and building paid social media plans (including audience targeting and segmentation, messaging, budgeting, etc.) with other members of the marketing team
- Assist each division in tracking competitive ad activity on social channels and in identifying target audiences, look-alike audiences and other targeting opportunities.
- Assist the Marketing Operations Manager in building out new reports & dashboards to track the effectiveness of paid advertising campaigns.
- Strategize and work cross-departmentally to create campaign assets such as ad creatives, landing pages, promotional videos, and social assets.
- Remain up to date on the latest in ad technology across all platforms.
- Investigate additional opportunities for paid placements such as review sites, podcasts, YouTube channels, Twitter, Instagram, newsletter features, blogs, and more.
- At least 2 years\xe2\x80\x99 experience of running PPC campaigns within an agency or affiliate environment
- Have previous PPC experience, preferably in a direct employer environment
- Have strong copywriting, reporting and communication skills
- Have a strong working knowledge of Google Adwords and Analytics
- Have a strong understanding of how PPC fits into the wider digital marketing mix
- Have a track record in helping to deliver effective PPC campaigns
- Have a passion for PPC and digital marketing in general
- Have a strong attention to detail
- Be a self-starter who can work under their own initiative
- A good, confident grasp of the MS Office suite, Excel in particular
- A good head for numbers and working with large sets of data
- A good understanding of Business, B2B and B2C models
- Strong organizational and analytical skills, and a very good eye for detail
- A love of uncovering trends in data and analysis
- That you are clever, forward thinking, and are able to use your own initiative
- A strong desire to compete and a drive to succeed
- What is your notice period?
- How much is your current salary?
- How much is your expected salary?
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Job Detail
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Job IdJD1589708
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned