As an Integrated Media Planner, you will need combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Apply knowledge of both offline and digital media platforms to identify the most appropriate mediums for building awareness of a client\xe2\x80\x99s brand and drive the campaign objectives.
Your Primary Duties Will Be, But Not Limited To
Work closely with client and internal teams to identify campaign strategies and develop these strategies into media plans
Daily management of planning, buying and execution across a variety of digital and offline platforms
Analyze data trends across various media partners and campaigns to develop campaign insights, implications and reports
Analyze multiple sources of external data to assist in strategy, planning and buying decisions.
Work towards achieving client objectives and deliverables
Maintaining knowledge of current digital media trends.
To effectively communicate with a portfolio of clients via email, phone, presentations and meetings,
Ability to handle pressure, long hours & deliver within deadlines,
Be a team player and contribute to the development of & others,
Highly adaptive/have a passion for digital media marketing & changing technology in the fast paced industry
Must be able to multi-task, think on your feet & exhibit attention to details,
Qualifications
Bachelor\xe2\x80\x99s/Master\xe2\x80\x99s degree
1 \xe2\x80\x93 3 years of experience in Media Agency or Media House
Experience in Digital campaigns set up, optimization & reporting
Accountable, independent, organized, curious, dedicated, and analytical
Proficient in Microsoft Office Package, and Digital Buying Platforms such as Google AdWords, Facebook Business Manager, etc.
Adserving & Audit Tools management (Sizmek, MOAT, Comscore) is a plus