ROLE OVERVIEW

Croud is a digital marketing agency with a unique business model, recently named Campaign's Global Performance Marketing Agency of the Year.
We are looking for an experienced Biddable professional who is passionate about digital marketing, and in particular PPC, Paid Social and Programmatic Display.

The overall purpose of this role is to lead the planning, activation and optimisation of Biddable campaigns for key clients. You will be responsible for the management and delivery of Biddable scopes for our clients, using both internal resource and our network of specialists, in order to achieve client business objectives and targets. You will be responsible for the effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets. You will also be responsible for ensuring excellent cross channel workflows.

We are looking for an articulate individual who lives and breathes biddable media to develop client’s digital media strategy.

In depth industry experience is a must for this role along with the willingness to continue to learn new techniques and the latest developments. As the biddable media space changes so frequently, a close relationship with all industry movements is a must, plus the ability to forecast based on changes to the landscape and the strategy in question.

The successful candidate will also be someone who understands the position of paid media in the wider digital ecosystem. This role will incorporate a number of digital disciplines, so the ideal candidate will be someone who is eager to expand their knowledge of digital marketing and play a key role within Croud’s cross-channel media planning and campaign activation. Croud operates a very flexible hybrid working model which varies a little depending on the office location for the role. More details on request.

RESPONSIBILITIES

The role will support on-going account execution across the aligned client portfolio. This will include, but is not limited to:

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• Having active involvement in client Biddable strategy ideation & implementation, working closely with aligned teams
• Driving the creation & implementation of account development plans and strategy across your client portfolio in order to sustain and grow client performance
• Owning client performance management activities across the team, including optimisation activities, innovation towards client performance, daily checks and best practise processes
• Taking ownership of client budget management, adopting Croud's in-house processes to ensure that there are no instances of clients over/underspending or dropping offline across your portfolio due to budget management issues
• Supporting Account Executives in their training & development, working closely with your line manager
• Supporting aligned Account Executives with data collation and analysis for client reporting purposes. Writing and communicating reporting summaries and executive summaries to a high standard
• Completing data analysis to spot trends, patterns, challenges and successes using the support of the Croudie network. Identifying and troubleshooting anomalies within data and taking well planned corrective action
• Delivery of first class client services & communications across your client portfolio and also within the wider business
• Day to day campaign management and optimisation of paid search, paid social and display/programmatic platforms and technologies
• Working as part of the new business team on responses to briefs, and, when required, attending pitches
• Forecasting for existing clients and new business
• Being an advocate for biddable media, staying up to date on the latest innovations and demonstrating passion for test and learn / thought leadership
• Planning and running client weekly calls and QBRs ensuring excellent, 100% accurate reporting and data and high quality presentation materials
• Demonstrating passion to collaborate and share knowledge / learnings with other biddable experts
• Providing comprehensive and in depth QA of all outputs from self and rest of the team
• Actively driving third-party relationships to ensure Croud’s clients have access to the latest products, technology and betas
• Working closely with other colleagues and teams to maximise performance and efficiency

KEY STAKEHOLDERS

• Line Manager: Biddable Media Account Director or Channel Account Director
• Key Stakeholders: as above plus Heads Of for PPC, Paid Social and Programmatic
• Other stakeholders: Sales & Marketing team, Client Strategy team

PERSON SPECIFICATION

• Degree level education or equivalent / relevant work experience
  Proven working knowledge on one channel is essential, two channels is also preferred but not essential (Paid Search/PPC, Paid Social and Programmatic Display.)
• Demonstarble experience within Biddable Media, ideally in a PPC, Paid Social and/or Programmatic Display specific role
• Strong interest in / passion for digital marketing
• Demonstrable experience in creating biddable strategies and presenting
• Experience in media planning
• Strong Microsoft Office skills which must include Excel, Word and PowerPoint, plus Google slides
• An analytical mind with a proficiency in forecasting
• A proven track record of delivering excellent client service and working to and meeting deadlines
• Proven time management skills and ability to manage tasks simultaneously
• Impeccable attention to detail
• Ability to monitor trends and recognise key areas for focus
• Highly organised and an ability to multitask
• Strong communication, organisation, and presentation skills
• Experience of working in teams to meet a common goal

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