MOD Morocco - Operations Specialist (Martech Marketing Technology) -
Martech Stack & Systems Management
Administer and optimize marketing platforms (HubSpot, Google Analytics, Zapier, Facebook, Programmatic, AWS, CRM).
Ensure seamless data flow between systems through integrations and automation (e.g., Zapier workflows).
Conduct regular audits to maintain data hygiene and integrity--correct errors, eliminate duplicates, and ensure completeness.
Document and maintain marketing workflows, data schemas, and operational processes.
Campaign Operations & Execution
Collaborate with channel owners to support campaign setup, QA, and launch across paid media (Google, Meta, LinkedIn, Amazon DSP, retailer platforms).
Manage timelines, deliverables, and approvals to ensure campaigns are executed efficiently and accurately.
Performance Analytics & Reporting
Track and analyze marketing KPIs (CTR, CPL, conversion rates, ROI) using tools like Looker Studio, PowerBI, and Google Analytics.
Build and maintain dashboards that provide visibility into campaign performance and funnel metrics.
Support A/B testing, attribution modeling, and cohort analysis to inform optimization strategies.
Deliver weekly/monthly reporting with insights and recommendations for stakeholders.
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