Job Description

Title:

Marketing Technologist Intern

Location:

JLT, Dubai, UAE

Department:

Marketing

Reports to:

Senior CRM Automations Manager

Salary:

3500 AED p/month

About Global Hotel Alliance:

Global Hotel Alliance (GHA) is the world's largest alliance of independent luxury hotel brands, with 45 brands and 800+ hotels across 100 countries. Its award-winning loyalty programme, GHA DISCOVERY, connects 30+ million members, offering DISCOVERY Dollars (D$) rewards, exclusive benefits, curated experiences, and local offers. Brands are able to expand their reach, drive revenue, and maintain their unique identities while benefiting from shared loyalty and customer engagement. For more information, visit .

Position Overview:

Join our MarTech team for a hands-on internship where you'll help shape customer experiences through marketing automation and data-driven engagement. You'll gain practical experience in campaign execution, optimising customer journeys, and refining workflows across multiple platforms. This internship provides an opportunity to gain experience across multiple platforms, including Customer Data Platforms (CDPs), Digital Asset Management (DAM), CRM systems, and marketing automation tools and is perfect for someone eager to dive into marketing technology, collaborate with cross-functional teams, and make an impact. Reporting to the Senior CRM Automations Manager, you'll play a key role in enhancing our processes and customer interactions. This internship is based in the GHA Dubai Office (Jumeirah Lake Towers, JBC 5).

Role & Responsibilities:

Assist in the management and optimisation of CRM platforms (e.g., Oracle Responsys) for marketing campaigns and member engagement. Support Customer Data Platform (CDP) initiatives, including audience segmentation and personalisation strategies. Engage in identifying and testing new segmentation strategies. Help execute automated multi-channel marketing workflows across email, push notifications, and web personalisation. Explore automation and api-based workflows with key MarTech platforms, including but not limited to:
Automation: Responsys, Lytics, Movable Ink, Zapier
Content & Collaboration: Bynder, Miro, Confluence, Asana, Slack
Data & Analytics: Qualtrics, PowerBI

Assist in day-to-day operations of these platforms, exploring optimisation to enhance efficiency. Participate in testing and troubleshooting of campaigns, ensuring proper execution of personalisation rules and dynamic content.

What You'll Gain:

Hands-on experience with industry-leading marketing technology platforms. Exposure to global digital marketing and CRM strategies within the luxury hospitality sector. Practical knowledge of marketing automation, data analysis, and personalization tools and techniques. The opportunity to collaborate with cross-functional teams in a dynamic, international environment. Mentorship and professional development opportunities to kick-start your career in marketing technology.

It would be advantageous for the candidate to demonstrate the following capabilities:

Education and/or experience specialised in marketing and communications Familiarity with marketing automation and personalisation tools such as Oracle Responsys, Braze, Mail Chimp, Lytics, or similar platforms is a plus. Currently pursuing or recently completed a degree in Marketing, Business, Data Science, or a related field. Interest in MarTech, CRM, and digital marketing automation. Familiarity with HTML Proficiency in Excel, Google Sheets, and data visualisation tools is a plus. Analytical mindset with an interest in data-driven decision-making. Understanding GDPR, e-mail regulatory compliance, and deliverability elements Problem solver and creative thinker who is intensely detail-oriented, well-organised, results-focused and able to successfully execute multiple complex projects accurately and on time Highly innovative with positive energy Excellent communication and teamwork skills.
Job Type: Internship
Contract length: 6 months

Pay: AED1,000.00 - AED3,500.00 per month

Application Deadline: 10/05/2025