Job Description

Job Purpose:

You will be responsible for developing and executing comprehensive marketing strategies across B2B, B2C and Franchise Brands under INDEX Trading & Investment Company This role involves enhancing brand visibility, generating leads, and managing marketing activities--both digital and offline--while ensuring cohesive execution across all traditional and digital marketing channels. Your role will be crucial in expanding our presence and fostering relationships with both consumers and business partners. The role requires a creative and analytical professional to enhance brand presence, optimize digital performance, and ensure alignment with business objectives.

Strategy Development:

Develop and execute marketing strategies targeting both B2B and B2C audiences to increase brand awareness, sales, and business development in the Middle East region. Identify target audiences and create customized plans to achieve marketing objectives.

Content and Campaign Management

Lead digital marketing initiatives across SEO, SEM, social media, content marketing, and email campaigns to drive lead generation and customer acquisition. Develop targeted campaigns to support our franchise network, ensuring brand consistency and providing tools for franchisee success. Oversee content creation for websites, social media, and other digital platforms. Plan, execute, and optimize multi-channel campaigns, including SEO, SEM, social media, email marketing, and PPC.

Brand Management

Ensure consistency in brand messaging and visuals across all channels. Conduct regular competitor analysis to maintain brand competitiveness

Performance Analytics

Analyze campaign performance using tools like Google Analytics and other marketing platforms. Prepare regular reports on ROI, traffic, engagement, and lead generation

Collaboration and Coordination

Work closely with sales, design, and product teams to align marketing initiatives. Manage relationships with external agencies, vendors, and partners. Build relationships and collaborate with key B2B partners, franchises, and media outlets to enhance marketing efforts and drive business opportunities.

Budget Management:

Develop and manage the marketing budget. Ensure cost-effective campaigns without compromising quality or results.

Innovation and Trends:

Stay updated on the latest marketing trends, tools, and technologies. Experiment with new platforms and strategies to enhance brand visibility.

Qualifications

Bachelor's degree in marketing, Business, or a related field.

Experience

Proven experience in marketing, particularly in B2B and B2C environments, with an understanding of franchise marketing. Strong knowledge of digital marketing tools, social media platforms, SEO/SEM, and offline marketing techniques (events, print, etc.). Excellent communication, leadership, and project management skills.

Knowledge & Skills

Leadership and team management skills. Ability to handle multiple projects and prioritize tasks effectively. Results-driven with a strong focus on metrics and ROI A strategic thinker with strong analytical skills, creativity, and an ability to adapt to market. Ability to work collaboratively with cross-functional teams and franchise partners.
Job Types: Full-time, Permanent

Application Question(s):

What brand or industries have you worked on Marketing? Are you available to join immediately? What is your salary expectation?
Education:

Bachelor's (Preferred)
Experience:

Digital Marketing: 5 years (Preferred) Social Media: 5 years (Preferred) * SEO: 5 years (Preferred)