Objective
The Marketing Strategist & Funnel Architect is tasked with designing and optimizing marketing funnels that improve customer journey efficiency and maximize conversion rates. This role involves a mix of strategic planning, execution, and performance analysis, requiring both creativity and analytical expertise. By closely collaborating with sales, product, and design teams, the strategist will create integrated marketing campaigns that align with company goals and market demands.
Mission
The Marketing Strategist & Funnel Architect is responsible for crafting and executing data-driven marketing strategies that enhance customer acquisition, engagement, and retention. The individual in this role will drive high-converting sales funnels that directly contribute to business growth. By leveraging analytics, automation, and customer insights, they will refine marketing efforts, ensure seamless user experiences, and continuously optimize conversion paths. Their ultimate goal is to establish scalable, repeatable marketing processes that fuel long-term success.
What Makes You a Fit

• Proven expertise in sales funnel development, marketing automation, and digital strategy.
• Strong analytical and data-driven approach to marketing decision-making.
• Proficiency in Google Analytics, HubSpot, Marketo, ClickFunnels, or similar tools.
• Experience in multi-channel marketing (SEO, PPC, email marketing, social media, content marketing).
• Ability to work cross-functionally with sales, design, and product teams to ensure unified marketing efforts.
• Excellent project management skills and the ability to manage multiple campaigns simultaneously.

Responsibilities

• Design, implement, and optimize end-to-end sales funnels to increase conversions.
• Develop and execute data-driven marketing strategies aligned with business goals.
• Monitor key marketing metrics, analyze performance, and adjust campaigns accordingly.
• Collaborate with internal teams (sales, product, design) to ensure cohesive marketing efforts.
• Stay up to date with the latest marketing trends, automation tools, and best practices.
• Manage A/B testing, customer segmentation, and personalization efforts.
• Lead marketing automation initiatives to nurture leads and drive engagement.
• Document the working process of developing marketing campaigns and conducting research to build a knowledge base for future optimizations and scalability.

Non Negotiable/Additional Attributes

• Strong problem-solving skills and ability to troubleshoot marketing funnel issues.
• A balance of creative and analytical thinking to craft compelling campaigns and measure results.
• Detail-oriented with a passion for optimizing user experiences and conversions.
• Self-motivated and adaptable in a fast-paced environment.

Expected Career Progression

• 6-12 months: Potential promotion to Senior Marketing Strategist or Marketing Lead, based on performance.
• 1-2 years: Growth into a Marketing Director role, overseeing broader strategic initiatives.
• Beyond 2 years: Opportunity to transition into a Chief Marketing Officer (CMO) or other leadership positions.

What You'll Do
Responsibilities will vary over time, but these core responsibilities will always remain the same:
Daily

• Analyze marketing funnel performance and make necessary optimizations.
• Manage and execute digital marketing campaigns (email, social, PPC, SEO).
• Collaborate with designers and copywriters to develop marketing assets.
• Monitor customer behaviors and engagement trends to refine strategies.
• Optimize ad spend and budgets across various platforms.

Weekly

• Conduct strategy meetings with sales and product teams to align marketing initiatives.
• Review analytics and KPIs, adjusting campaigns based on performance data.
• Test and refine audience targeting strategies for higher conversion rates.
• Train and mentor junior team members (if applicable).

As Needed

• Develop and present reports on marketing performance to stakeholders.
• Identify new tools or platforms that enhance marketing automation and funnel performance.
• Lead customer journey mapping workshops to enhance engagement.
• Document best practices and lessons learned from marketing experiments and campaign optimizations.

What you can expect in your First Year
What you can expect in your First Year
Within 1 month

• Onboard with the marketing team and tools.
• Deep dive into the company's brand, market positioning, and existing funnels.
• Conduct audit of current marketing performance and provide improvement recommendations.
• Align with sales and leadership on key objectives.

Within 3 months

• Implement initial optimizations in current funnels and campaigns.
• Conduct A/B tests and refine messaging for better performance.
• Begin leading cross-functional marketing initiatives.
• Deliver a comprehensive performance report with strategy adjustments.

Within 6 months

• Scale successful campaigns and launch new sales funnel experiments.
• Improve lead nurturing processes through automation.
• Enhance customer segmentation strategies for better personalization.
• Develop case studies from successful marketing strategies.

Beyond 6 Months

• Lead larger marketing strategy initiatives with increased responsibility.
• Drive company-wide marketing automation improvements.
• Mentor and train new team members.
• Contribute to long-term business growth strategies.

The Recruitment Process

• Step 1: Submit an online application.
• Step 2: Complete a skills assessment test (evaluating marketing strategy knowledge, funnel development, and analytics expertise).
• Step 3: Interview with the hiring manager.
• Step 4: (If applicable) Interview with the leadership team (COO, CFO).

About The Company
We are a dynamic digital media and advertising agency specializing in strategic PR, community building, SEO, email marketing, content creation, and paid advertising. Our expertise lies in helping brands enhance their visibility, engage with target audiences, and achieve meaningful results through high-authority partnerships and tailored strategies across digital platforms.
About The Clients
We serve a diverse global client base, ranging from blockchain and Web3 innovators to technology startups, e-commerce brands, and established enterprises. Our solutions are designed to drive impact and foster authentic audience connections across industries and regions.