Job Description

Job Title:

Marketing Specialist

Location:

UAE

Experience Level:

Mid-Senior (UAE Market Experience Required)

Employment Type:

Full-Time

Purpose of the Role

The Marketing Specialist will be responsible for planning, executing, and optimizing marketing activities to support brand visibility, lead generation, and business growth across the UAE market. The role requires strong local market understanding, hands-on execution skills, and the ability to work closely with sales and management teams.

Key ResponsibilitiesMarketing Planning & Execution

Develop and execute marketing campaigns aligned with company objectives and UAE market trends Plan and manage digital and offline marketing initiatives Support product, service, and project marketing activities Coordinate marketing calendars and campaign timelines

Digital Marketing

Manage social media platforms (LinkedIn, Instagram, Facebook, etc.) Plan and execute paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) Monitor and optimize campaign performance based on KPIs Support website content updates and SEO coordination

Content & Branding

Create and manage marketing content (posts, brochures, presentations, newsletters) Ensure brand consistency across all marketing materials Coordinate with designers, printers, and external agencies Support corporate branding initiatives and events

Market Research & Reporting

Conduct market research and competitor analysis within the UAE Track marketing performance metrics and prepare reports Analyze lead generation results and campaign ROI Provide insights and recommendations for improvement

Sales & Internal Coordination

Work closely with sales teams to support lead generation and conversions Assist in preparing proposals, pitch decks, and marketing collaterals Support exhibitions, events, and corporate activations in the UAE

Qualifications & Experience

Bachelor's degree in Marketing, Business Administration, or a related field

Minimum 3-5 years of marketing experience in the UAE

Strong understanding of the UAE market, customer behavior, and platforms Proven experience in digital marketing and campaign execution Experience working with agencies, vendors, and internal stakeholders

Skills & Competencies

Strong communication and content writing skills (English required; Arabic is a plus) Hands-on experience with digital marketing tools and analytics Ability to manage multiple campaigns and deadlines Analytical mindset with reporting and performance tracking skills Creative, proactive, and detail-oriented Strong coordination and stakeholder management skills

Key Performance Indicators (KPIs)

Lead generation and campaign performance Digital engagement and brand visibility Marketing ROI and conversion rates Timely execution of marketing campaigns Quality and consistency of marketing materials

Preferred UAE Experience

Experience working in the UAE corporate or B2B environment Familiarity with UAE exhibitions, events, and local marketing regulations Experience coordinating with UAE-based vendors and agencies
Job Type: Full-time