Job Description

Job Title:

Marketing Specialist - Real Estate

Company:

Palinoia Properties

Location:

Abu Dhabi, UAE

Key Responsibilities:

Campaign Strategy & Planning

Develop and implement digital marketing strategies aligned with business goals Plan and execute campaigns across social media, email, search, and display Collaborate with internal teams to understand audience and market trends

Content Creation & Management

Create high-quality, engaging content for websites, blogs, emails, and social media Manage content calendars to ensure consistency and timeliness Optimize content for SEO and lead generation

Social Media Management

Oversee and grow company presence on platforms like Instagram, Facebook, LinkedIn, and TikTok Launch targeted campaigns to increase brand visibility and engagement Monitor performance metrics and interact with online communities

Email Marketing

Design and execute targeted email campaigns to nurture leads and engage clients Analyze campaign metrics and continuously improve open and click-through rates

SEO & Website Optimization

Conduct keyword research and improve site visibility on search engines Optimize on-page elements and monitor analytics for growth

Paid Advertising

Manage paid campaigns across Google Ads, Meta Ads, and TikTok Create effective ad creatives and track ROI Adjust targeting and budgets based on performance insights

Analytics & Reporting

Monitor KPIs and performance across platforms Generate actionable reports to guide marketing strategy Continuously refine campaigns based on data insights

Qualifications:

Bachelor's degree in Marketing, Communications, or related field 2+ years of digital marketing experience, preferably in real estate Strong portfolio of successful campaigns Proficient in Google Analytics, Google Ads, Meta Business Suite, and email platforms Excellent written and verbal communication skills Strong analytical and problem-solving abilities Ability to multitask and meet deadlines in a fast-paced environment

Preferred Skills:

Photography and videography experience Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator) Canva and other design tools Digital marketing certifications (Google Ads, Facebook Blueprint)
Salary:5500 AED (Negotiable)

How to Apply:

Submit your CV and portfolio to

admin@palinoiaproperties.com

Job Type: Full-time

Pay: From AED5,500.00 per month

Education:

Bachelor's (Preferred)
Experience:

Real Estate Marketing: 2 years (Required) Photo and Video Editing: 2 years (Required) Content Creation: 1 year (Required) Campaign Ads: 2 years (Required)
Willingness to travel:

* 50% (Preferred)