Marketing & Social Media Specialist (sna Academy)

Abu Dhabi, United Arab Emirates

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Job Description

Sky News Arabia Academy aims to improve the skills of future media professionals, by providing distinguished training programs offered by a group of the brightest media professionals and broadcasters in the Arab world. The Marketing & Social Media Specialist will be the focal point for all external activities including marketing, PR, and events for Sky News Arabia Academy. He/she will help support and execute SNA Academy\xe2\x80\x99s marketing strategy, plan for promotional materials and help creating and developing new marketing campaigns, which pours into the overall SNA Academy strategy. The right candidate will also oversee SNA Academy\xe2\x80\x99s social media platforms and content in order to increase the Academy\xe2\x80\x99s audience traffic. He/she will be responsible to maintain quality and consistency across media types and web platforms for the SNA Academy.

Key Responsibilities
The job description of this role includes but not limited to:

MARKETING

Understand the brand of Sky News Arabia and ensure all Sky News Arabia Academy work is aligned to it.
Identify opportunities for the SNA Academy via liaising with stakeholders such as companies, universities, and government entities across the region.
Manage the execution of such roadshows and exhibitions and ensure operational excellence.
Assist with digital campaigns to build online community for the SNA Academy in liaison with the Marcomms Team.
Brainstorm and develop ideas for creative marketing campaigns for the SNA Academy in liaison with the Creative team.
Liaise with the Marcomms team for drafting all SNA Academy comms materials, i.e. press release, features, interviews, and any other activity requirements.
Monitor the brand presence across all media channels/platforms and support the SNA Academy brand to be present positively across media outlets and expanding the brand reach through external comms activities.
Work with Sky News Arabia Academy trainers and team to ensure successful planning and executing of training sessions and ensure all marketing materials are well planned and delivered.
Research and analyse a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data.
Manage content including website updates, collaterals, brochures, biographies of trainers.
Maintain an annual events calendar of events and awards that Sky News Arabia Academy could participate in, and work closely with the commercial, operations and editorial teams to plan and execute the events.
Support Sky News Arabia Marcomms team on other initiatives as and when required.

SOCIAL MEDIA
Prepare the multimedia content that supports SNA Academy courses along with the information, media tips, and coverages related to the Academy in alignment with the Academy\xe2\x80\x99s guidelines.
Responsible for SNA Academy Social Media platforms and content; ensure maximum levels of audience traffic via liaising with the Digital Media team and the Marcomms Team.
Prepare reports on engagement data to identify trends in the followers\xe2\x80\x99 interactions.
Liaise with the Motion Graphic team on executing the plan and the creative content.
Supervise the shooting and editing process to ensure quality output that is aligned with the Academy\xe2\x80\x99s KPIs.

Key Skills, Experience and Education

Bachelor\xe2\x80\x99s degree in Media, Communication, Digital Marketing, or other relevant field.
Minimum 5 years of proven experience in similar role.
Academic or Media background is highly desirable.
Strong written and verbal communication and interpersonal skills.
Ability to create stories from scratch, including scriptwriting skills.
Good sense of creativity and innovative ideas.
Fluent in Arabic and English (both writing and speaking).
Demonstrate an understanding of the news landscape and our competition and show an understanding of the MENA region and how to create effective Marcomms campaigns across the different countries.