Job Description

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Role Purpose:

This role is responsible for managing both internal marketing efforts and the marketing & PR needs of external clients, particularly within the hospitality industry. The position covers digital marketing, social media, email marketing, website management, and public relations, with a focus on building brand visibility, generating leads, and enhancing customer engagement for both the company and its clients.

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Scope of Work:

Internal Marketing Responsibilities:

Manage and grow the company's brand presence across social media platforms (e.g., LinkedIn, Instagram). Develop and implement digital campaigns aimed at lead generation. Plan and execute email marketing campaigns to engage potential clients and partners. Oversee website content and performance, working with SEO consultants and coordinating with third-party developers as needed. Support PR initiatives including media placements, interviews, and thought leadership features. Provide or coordinate content creation (graphics, copywriting, etc.) as required.

Client-Focused Responsibilities:

Pre-Opening Campaigns (Project-Based):

Strategize and execute launch campaigns including social media content, influencer collaborations, and PR outreach. Develop engaging content such as teasers, countdowns, and behind-the-scenes features to build anticipation. Coordinate content creation, photography, videography, and press releases. Launch and manage digital assets such as social media pages, websites, and domain names.
Post-Opening Monthly Marketing & PR Retainers:

Manage ongoing digital marketing efforts including content creation, ad campaigns, and social media engagement. Oversee email marketing strategies, grow customer databases, and implement retention initiatives. Lead PR and influencer collaborations to secure consistent media coverage. Ensure the delivery of high-quality creative content. Assist with website updates including content uploads, promotional materials, and landing pages. Coordinate with developers for technical maintenance and design enhancements. Implement SEO best practices across all digital platforms.
Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month

Language:

* Arabic (Required)