Job Description

Job Offer - Social Media & PR Specialist (360 Fashion Communications)

Location:

Dubai, UAE

Industry:

Luxury Women's Fashion

Employment Type:

Full-time

About Us

We are a luxury women's fashion house redefining elegance and exclusivity through ready-to-wear and couture collections. As we expand regionally and internationally, we are seeking a

Social Media & PR Specialist

who understands

360 fashion communications

-- blending social media, PR, influencer relations, events, and brand positioning into one seamless strategy.

Role Overview

The Social Media & PR Specialist will be the

voice and face of the brand

, managing both online presence and real-world exposure. This role requires a deep understanding of

luxury women's fashion

, digital storytelling, and brand positioning. The ideal candidate is equally comfortable creating reels, coordinating with influencers, writing press releases, and organizing fashion events.

Key Responsibilities

Social Media (Digital Presence)

Create and publish daily posts, reels, and stories across Instagram, TikTok, Facebook, and emerging platforms. Engage with the audience: reply to DMs, comments, and customer inquiries in a

luxury brand voice

. Develop monthly content calendars and align them with collection launches and events. Monitor performance (engagement, reach, conversions) and optimize content strategy.

Public Relations (Reputation & Media)

Build and manage relationships with influencers, fashion editors, and stylists. Identify, negotiate, and manage influencer collaborations (ambassadors, barter deals, paid partnerships). Draft and distribute press releases, press kits, and media coverage reports. Secure features in high-end fashion publications (Vogue, Harper's Bazaar, Elle, Grazia).

Events & Activations

Plan and execute brand events, pop-ups, and collection launches. Curate guest lists including VIP clients, media, and influencers. Coordinate invitations, media coverage, and event logistics. Ensure the

brand experience

reflects exclusivity and luxury identity.

Brand Positioning & Identity

Maintain consistent brand tone, voice, and visual identity across all communications. Translate the Creative Director's vision into social + PR campaigns. Position the brand as a leader in

luxury women's fashion

in GCC and global markets. Monitor competitors and ensure brand differentiation.

360 Strategy & Growth

Report on performance across social, PR, and events. Suggest strategies to grow brand awareness and loyalty. Monitor online mentions and protect brand reputation. Collaborate with marketing and sales teams to align campaigns with business goals.

Qualifications

Proven experience in

social media, PR, and events

-- ideally in the

luxury fashion sector

. Strong knowledge of women's fashion trends and GCC fashion culture. Existing network of influencers, stylists, and media contacts is a strong plus. Excellent communication and negotiation skills. Creative mindset with strong visual storytelling ability. Fluent in English (Arabic is a plus).

We Offer

A creative and inspiring work environment in a luxury fashion house. Competitive salary + performance-based incentives. Opportunities to attend international fashion events and collaborate with high-profile influencers. Career growth in PR, brand management, and international fashion exposure.

To Apply:

Send your CV and portfolio (examples of social/PR campaigns you've managed) via WhatsApp

058 888 8864

Job Types: Full-time, Permanent, Contract

Pay: AED3,000.00 - AED10,000.00 per month