Marketing & Planning Manager (uae Nationals)
Dubai, United Arab Emirates
Job Description
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Job : Marketing, Brand & Communications
Primary Location : Africa & Middle East-United Arab Emirates-Dubai
Schedule : Full-time
Employee Status : Permanent
Posting Date : 18/Aug/2023, 2:42:48 AM
Unposting Date : 01/Sep/2023, 5:59:00 PM
JOB SUMMARY
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:
JOB SUMMARY
- Responsible for driving and delivering the CCIB communication and Marketing strategies for regional stakeholders, ensuring consistent and aligned delivery with the regional and global agendas.
- Identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard
- Represents the interests of the CCIB Marketing functions within the function of Corporate Affairs and Brand & Marketing Management Teams to help ensure strategies are relevant.
- Leads on delivering governance, issues and risk (operational and reputational) across the cluster for CCIB Marketing
- Provide thought leadership, lead and transform the franchise
- Develop, manage and drive the following strategic deliverables: strategic Marketing, Strategic Brand, Marketing Communication, Content development, Digital Marketing
- Support and implement external and internal communications strategies consistent with the business strategy and senior management
- Manage and coordinate all the internal communications for the region
- Engage the full suite of communications tools when delivering key initiatives, from social media to the intranet to videos and mobile phones
- Work closely with the CCIB business and regional team to ensure all communications are executed in a planned and consistent manner
- Deliver communication activities that raise the profile of CCIB business across channels within the region
- Support monitoring of media channels and all issues that have the potential to cause reputational damage to the Bank in-country.
- Supports information flow between country, region and group about reputational risks that appear in the media
- Ensure compliance with the Bank\xe2\x80\x99s communication policies
- Determine Brand & Marketing strategies for CCIB and working closely with regional Business & product Heads, ensuring alignment with the Group strategy
- Raise awareness and SOV by planning and executing marketing strategy for CCIB for the region
- Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities
- Work with the functions\xe2\x80\x99 country/cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank
- Build the profile of CCIB businesses by creating thought leadership content.
- Proactively prepare, monitor and track plans with focus on ROI and feedback.
- Leverage Groups central research resources to obtain insights that will sharpen understanding of consumer needs and trends for informed decision making.
- Lead the digital content strategy and build the Market in Motions franchise
- Manage and leverage in country activation of Country and Group sponsorships, monetizing every opportunity
- Work closely with internal stakeholders, Group, and Business teams to ensure consistency, clarity and transparency of internal communications activities across the region.
- The role holder is required to implement strategies to build and protect the reputation of the Bank across communications channels.
- Build profile of business and management team within the region. Implement strategies to build and protect the reputation of the Bank both externally and internally. This is achieved via a programme of media relations, internal communications, government relations, corporate responsibility, community relations and if applicable investor relations.
- Use consumer, competitor and research insights to provide thought leadership to formulation of marketing strategy that supports the cluster brand & marketing and CIB business strategy for the Middle East
- Draw on research insights as an input to the Customer Value Proposition (each Client Segment Head owns their Customer Value Proposition)
- Develop, socialise and implement the annual marketing plan/calendar
- Project manage enterprise marketing campaigns and programs to include Global and Regional Sponsorships
- Drive digital marketing with the business team using the existing digital platform \xe2\x80\x93 LinkedIn, Twitter, Bloomberg
- Alignment to the CCIB team, product business heads to drive their strategies and prioritise, whilst maintaining Group wide standards
- Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making.
- Deliver business driven ideas to drive exceptional client engagement- on plan, on budget and on time
- Drive digital strategy and effective use of digital platforms across the Bank
- Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to the business heads integrating them into Corporate Affairs and Brand & Marketing plans
- Act as the consumer advocate, surface customer insights/needs in order to develop bundled product propositions with cross functional business teams
- Support GAM\xe2\x80\x99s & FAM\xe2\x80\x99s in creating and managing client events.
- Co-ordinate cross-functional teams to develop and execute plans
- Design and execute campaigns to meet segment/product needs
- Manage end-to-end leads management process to ensure integration and coordination of activities across Product, Segment, Marketing, Risk and Relationship Managers teams to maximize business outcomes
- Drive and ensure that customer analytics are applied to strategic marketing plans that deliver sustainable growth
- Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes
- Lead the delivery of Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall SCB brand positioning through consistency in tone, manner, look and feel. Drive brand awareness and consideration in the region and achieve targeted metric levels for the region.
- Monitor CCIB related sponsorships and donations at a regional and country level to ensure they are consistent and appropriate for the Bank
- Manage and co-ordinate all, intranet sites and structure/design/issuing of internal e-newsletters
- Work closely with Group, Regional, and Business stakeholders with responsibility for channels to ensure alignment of objectives and activities to lead effective stakeholder engagement programmes
- Requires close interaction with senior leaders, Segment/Products Heads, Group Corporate Affairs teams and others, to identify opportunities to leverage business wins in internal channels, to anticipate and prepare for reputational issues/crises
- Delivers communication activities that raises the profile of our business and management team across internal channels within the region
- Support regional and group visitor profiling through Townhalls and appropriate communication cascades
- Work closely with Group and Regional internal communications to ensure global and regional consistency of internal comms deliverables.
- Work with Supply Chain Management and Legal and Compliance teams to put effective vendor management in place including supplier panels, partnership agreements and monitoring
- Maintain a rigorous checker and approver status for the S&D policy
- Build in best practices to allow for solutions that are in line with the B&M strategy globally and partner with COEs within B&M to make sure end to end alignment is in place.
- Proactively manage advertising and media agencies
- Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
- Demonstrate shift towards anticipation of risk
- Work closely with Corporate Affairs to mitigate any risk on reputation risk from campaigns
- Act as a gatekeeper for all sponsorship approvals as part of governance
- Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are timely reported/escalated in line with Group and local policies and procedures
- Work with the Cluster and Regional Head of Corporate Affairs and Regional Head of Communications to manage key projects and strategy changes that need to be communicated across the Bank.
- For CCIB Marketing, be Reputation Risk Control Owner\xe2\x80\x99s representative, enforcing the associated policies and procedures across the Bank
- Display exemplary conduct and live by the Group\xe2\x80\x99s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Lead CCIB Marketing for the Middle East to achieve the outcomes set out in the Bank\xe2\x80\x99s Conduct Principles: The Right Environment.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
- Provide leadership in Marketing to comply with the highest standards of regulatory and business conduct and practices as defined by internal and external requirements. Understand and ensure compliance with, in letter and spirit, all applicable laws, regulations and guidelines including those governing securities activities, company law, anti-money laundering, terrorist financing and sanctions; the Group\xe2\x80\x99s policies and procedures; and the Group Code of Conduct. Take personal responsibility for understanding the risk and compliance requirements of the role. Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters.
- Embed the Group\xe2\x80\x99s Values and Group Code of Conduct to ensure adherence with the highest standards of ethics. Comply with relevant policies, processes and regulations, as part of the culture. Lead by example by displaying exemplary conduct behaviours and take personal responsibility for:
- Ensuring behaviours set out in the Group Code of Conduct are followed.
- Marketing achieving the outcomes set out in the Conduct Principals and Pillars.
- Both direct and indirect/dotted line managers are individually accountable to proactively communicate, collaborate and agree on the conduct ratings of employees.
- Regional Head of Communication
- Regional Head of CCIB Marketing
- Cluster and Country Business Head
- CEO office
- Segment teams
- Product teams
- Advertising agencies
- Media agencies
- Online partners
- Vendors and suppliers
- Newspaper editors and journalists
- Non-Governmental Organisations
- Representatives in Central Government departments
- Develop profile with relevant professional PR bodies in key regions
- Network with regional peers in the industry and other sectors
- Embed Here for good and Group\xe2\x80\x99s brand and values in the CCIB Marketing & Corporate Affairs, Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats)
- Embed Here for good and Group\xe2\x80\x99s brand and values in Corporate Affairs and Brand & Marketing team,
- Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
- Ability to work with senior management to develop and roll out approved strategy.
- Influencing across of a culturally diverse team across functions and geographies without direct reporting line.
- Responsibility and perseverance.
- High standards of professional integrity.
- Strategic acumen
- Conceptual thinking - able to structure and organize
- Execution orientation - able to execute and deliver results
- Service and customer centricity
- Influencing and networking
- Presentation and communication
- Ability to manage in a geographically and culturally dispersed environment
- Leadership and change agent
- People management
- Experience in developing teams in diverse international organisations
- In depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy in to effective local operations
- At least 2-3 years of Corporate Affairs and Brand & Marketing experience, preferably in the banking/financial services industry with an international context
- Relevant tertiary qualifications, preferably with MBA experience
- Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders
- Strong analytics and portfolio management experience
- Strong digital marketing and communications experience
- Brand Management
- Creativity
- Digital Marketing Channels
- Effective Communications
- Planning: Tactical, Strategic
- Event Management
- Brand Management
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
- Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
- Flexible working options based around home and office locations, with flexible working patterns
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
- Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
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Job Detail
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Job IdJD1574655
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned