Job Description

Synopsis
Implement, administer and monitor recurring activities by collecting, consolidating and analysing data to ensure campaigns effectively and timely reach the target audience
Accountabilities

• Organize, administer and execute recurring activities or events to ensure achievement of target customers and improve products visibility
• Identify, analyse and provide insights on most effective and innovative channels to improve effectiveness of marketing programs
• Liaise with 3rd parties and internal stakeholders to ensure campaign information and offers are timely and effectively shared
• Organize, coordinate and conduct periodical surveys / research to identify new insights and requirements and to support in defining effective and innovative marketing programs
• Collect, consolidate and review data on recurring marketing programs to timely identify potential areas of improvement
• Identify and report to management potential risks and improvement areas to contribute to marketing campaign effectiveness
• Support channel and campaign management to ensure alignment of tactical initiatives
• Monitor update of Marketing database to ensure availability and accuracy of data
• Liaise with communication specialists to identify and define promotional messages to ensure compliance with brand identity guidelines
• Liaise with graphics and audio visual specialists to ensure promotional materials is consistent with Marketing guidelines and key messages
• Maintain daily relationships with strategic customers and sponsored entities to identify new opportunities, monitor marketing results and timely identify corrective actions
• Liaise with external agencies to ensure effectiveness of promotional events

Education & Experience

• Minimum Diploma (2 years or more)
• Minimum of 3 years of work experience within relevant field

About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad's ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
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Skills Required