Job Description

Job Summary

We are looking for a driven and resourceful

Marketing Manager with strong SEO expertise

who's excited by the challenge of building something from the ground up. This is a unique opportunity for a strategic yet execution focused professional to lay the foundation for all marketing activities developing the brand, setting up digital marketing infrastructure, and creating go-to-market strategies.

The ideal candidate will have a strong background in digital marketing, SEO, brand development, and market research, with a proactive mindset and the ability to operate independently. Experience in the UAE Real Estate market is highly desirable, along with a deep understanding of consumer behavior and local trends.

This role is perfect for a self-starter who thrives in a fast-paced environment, knows how to combine creativity with data, and isn't afraid to roll up their sleeves to own the entire marketing journey from zero to launch and beyond.

Responsibilities:

Develop and implement the full marketing strategy from the ground up, aligned with business goals. Build and define brand identity, messaging, and tone of voice across all channels. Plan and execute multi-channel campaigns across digital (SEO, SEM, social media, email), offline, and experiential platforms. Set up and manage digital marketing infrastructure, including website, CRM, analytics, and automation tools. Conduct market and competitor research to identify audiences, trends, and positioning opportunities. Lead go-to-market plans for new product launches, service rollouts, and market entries. Create and manage content strategies to drive awareness, engagement, and conversions. Track marketing performance, establish metrics, and provide actionable insights to improve campaigns. Manage external vendors, freelancers, and agencies as needed to support marketing execution.

Skills & Competencies:

Strategic Thinking: Develop and execute long-term marketing strategies aligned with business objectives. Digital Marketing & SEO Expertise: Proficient in SEO, SEM, social media, email marketing, web analytics, and performance marketing tools. Brand Development & Storytelling: Build and evolve brand identity and messaging across multiple channels. Market Research & Consumer Insight: Analyze market trends, audience behavior, and competitive landscapes. Project & Campaign Management: Manage marketing initiatives end-to-end, from planning to execution and optimization. Analytical Mindset: Data-driven decision-making with strong command of marketing KPIs and ROI analysis. Adaptability & Initiative: Take ownership, work independently, and thrive in fast-paced, unstructured environments. Collaboration & Communication: Strong interpersonal skills to work across teams and communicate with stakeholders. Vendor & Budget Management: Effectively manage external partners, agencies, and marketing budgets.

Qualifications & Experience

Bachelor degree in Marketing, Business Administration, Communications, or a related field (Master's degree is a plus). 7-10 years of progressive marketing experience in UAE, with at least 2-3 years in a leadership or independent role. Proven experience in the UAE market, ideally within Real Estate, with a deep understanding of regional consumer behavior and local market trends. Strong expertise in SEO, SEM, social media, email marketing, analytics, and digital marketing tools. Demonstrated experience in brand development, positioning, and content strategy across multiple channels. Familiarity with CRM, marketing automation, and web platforms (e.g., HubSpot, Mailchimp, WordPress, Google Analytics). Experience launching or scaling marketing initiatives in a startup or high-growth environment. Certification in digital marketing platforms/tools (e.g., Google Ads, HubSpot, Meta Blueprint, Hootsuite) is a plus. Familiarity with graphic design tools (Canva, Adobe Suite) and UX/UI principles for marketing optimization. Experience working across multicultural teams or cross-functional environments. Strong analytical, organizational, project management, and independent execution skills; proactive and adaptable in fast-paced environments.
Job Type: Full-time