Job Description

Job Title Marketing Manager

Description

We are looking to hire an expert Marketing Manager to join our exceptional team at Red Castle in Dubai.
Growing your career as a Full Time Marketing Manager is a fantastic opportunity to develop useful skills.
If you are strong in critical thinking, communication and have the right personality for the job, then apply for the position of Marketing Manager at Red Castle today!

The position requires a strong ability to lead and collaborate across several cross- functional areas to meet deliverables and deadlines, management and development of internal marketing planning calendars and project plans, and flawless execution in collaboration with brand, design, communications, PR, marketing agency, and other internal and external partners. This position will also be required to lead a small internal team and be required to communicate with the global headquarters located in Montvale, New Jersey, USA.
Responsibilities
Manage IMA's direct mail acquisition program, working with the global headquarters and regional team to develop marketing and growth strategies in all regional member acquisition efforts and tactics. Lead the marketing and communications team in creative and copy design, campaign tactics and list sourcing, and utilize results to refine and inform future campaigns
Develop and manage retention communications in print and digital channels Communications
Leverage a wide variety of media channels to successful launch campaigns and promotions to increase membership and penetration throughout the region through successful execution of a marketing plan and budget.
Develop and execute an annual calendar and corresponding budget containing marketing events and promotions designed to achieve annual goals
Create appropriate messaging, channel mix, and results-driven strategy to promote new and existing products and benefits, including IMA's best-selling exam review program, our Educational and Career Services products, and the certification
Meet with internal clients to discuss project goals and needs and manage all practical aspects of communications planning. Develop marketing strategy, calendar, budget and project plan for assigned products and services. Copywriting for smaller-scale assignments may be required, including digital and print ads in Strategic Finance Magazine, IMA's award-winning publication
Plan and coordinate with associated course providers to develop their marketing communication plans to ensure alignment and provide co-marketing assistance as necessary
Manage and oversee regional website, social media, newsletters, and related collateral to ensure alignment with global guidelines and proper content
Lead marketing team to develop strategy, marketing calendar, and budget in alignment with regional office and global headquarters
Manage marketing and communications staff
Other duties as assigned
Required Skills
Minimum of 5 years' experience in marketing, communications, or public relations with demonstrated success, preferably in the nonprofit or association sector
Bachelor's degree in marketing, communications, public relations, or related field required
Demonstrated skills, knowledge and experience in the design and execution of brand, marketing, communications, and public relations activities
Strong creative, strategic, analytical, organizational and personal sales skills
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
Demonstrated successful experience writing press releases, making presentations and negotiating with media
Experience overseeing the design and production of print materials and publications.
Computer literacy in word processing, data base management, and page layout
Commitment to working with shared leadership and in cross-functional teams
Ability to manage multiple projects at a time and work in a fast-paced environment
Infrequent out-of-town, overnight, and possible international travel may be required
Company Benefits:
? Company offers great benefits
? Opportunities to grow
? Attractive package

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