Job Description

Education & Experience

Bachelor's degree in Marketing, Business Administration, or any related field.

5+ years of proven experience in marketing leadership, preferably in retail, hospitality, or F&B.

Strong expertise in brand management, digital marketing, and campaign strategy.

Experience in organizing and coordinating company events

Required Skills:

Ability to work in a fast-paced environment and support cross-functional teams.

Strong organizational, creative, and communication skills.

Excellent leadership, communication, and project management skills.

Ability to analyze market trends and consumer insights to drive business growth.

Skilled in developing and implementing promotional strategies.

Proficiency in Microsoft Office and marketing software.

Strong communication, organizational and multitasking skills.

Strong knowledge of marketing principles and techniques.

In-depth understanding of social media and web analytics.

Strong ability to understand customer needs and preferences.

Excellent interpersonal skills and ability to work effectively in a team.

Creative, imaginative and critical thinking skills.

II. DUTIES & RESPONSIBILITIES

Develop and implement marketing strategies to grow business and evaluate effectiveness using Marketing standard metrics.

Develop a marketing plan covering monthly, quarterly, and annual activities and provide report to ensure that set marketing plan/strategies objectives are met.

Develop and implement a plan to improve and update all company's brand guidelines that will enhance brand recognition.

Conduct market research and analyze industry trends to identify opportunities for revenue growth, product offerings, and increased sales. Manage and improve brand recognition and engagement by planning, developing, and executing integrated multi-channel marketing campaigns across ATL, BTL, OOH, and digital/social media platforms to effectively promote the company's products and services. Ensure the success of marketing campaigns by effectively managing communications with stakeholders, internal teams, and external customers. Oversee the Marketing Team in managing all current and future social media accounts in accordance with the approved policies and standards on social media. Oversee the Marketing Team in managing company's digital communication channels, including WhatsApp, email, and telephone, and responding to customer queries and concerns. Lead, supervise, and support the Marketing Team across all brands to ensure effective execution of marketing initiatives. Manage Google Business Profile for all brands and utilize its features to enhance brand visibility and effectively promote products through strategic profile management. Lead the development and improvement of all company websites (including all brands and corporate websites) in collaboration with web developers and designers. Implement effective SEO strategies to enhance Google search presence and improve keyword rankings. Increase online visibility for all brands by managing and optimizing A, B, C listings across search engines and digital platforms. Manage online delivery platforms for all brands to ensure accuracy and efficiency. Monitor sales performance to ensure that marketing strategies are contributing to revenue growth. Identify and implement new marketing channels to expand the reach and impact of marketing campaigns. Develop, implement, and continuously improve policies, SOPs, forms and necessary documents for Marketing activities to enhance efficiency and effectiveness of marketing operations. Develop and implement marketing manuals to support franchising operations. Develop and implement clear menu and signboard guidelines to maintain consistency and brand alignment. Plan and execute menu launches, including LTOs, in collaboration with relevant departments. Monitor customer satisfaction through reviews and surveys, with a focus on continuous improvement. Represent the business at events and serve as spokesperson. Manage expenses in coordination with management by developing an annual marketing budget, cutting unnecessary costs, and cutting unnecessary expenses. Manage press and handle public relations strategies for the company. Strengthen and enhance the brand's image and reputation through consistent messaging, strategic content management, creative collaboration across all media, and partnerships with social media influencers. Manage customer complaints and coordinate with relevant departments to resolve issues in line with approved policies and procedures. Manage the marketing side of the delivery partners (e.g., Talabat, TM Done, etc.) and coordinate with other departments (Accounts and Operations) as well as addressing customer complaints and concerns. Prepare marketing reports (weekly, monthly, annual) for all marketing activities, including customer complaints and suggest contingency plans if necessary. Perform any other duties assigned by the management.
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