Job Description

Marketing Manager - Majid Al Futtaim Retail - Dubai, UAE
Position Overview
Majid Al Futtaim Retail is seeking an experienced Marketing Manager to lead the brand and marketing strategy for its Retail Discount business. The role focuses on strengthening brand positioning, expanding customer reach, and driving growth through creative, data-driven campaigns across digital and traditional channels. The ideal candidate will combine strategic thinking with hands-on marketing expertise to deliver impactful brand communications and measurable business results.
Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Marketing Management
Salary: 25000-35000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Define and execute a strong brand positioning strategy to establish MAF Retail's discount business as a leading value-oriented retailer.
• Develop and implement annual marketing plans aimed at attracting cost-conscious customers and increasing market share.
• Lead the creation of 360 marketing campaigns across digital, social media, ATL, and BTL channels.
• Collaborate with cross-functional teams including sales, operations, product, and communications to align marketing goals with business objectives.
• Oversee in-store promotions, activations, and customer engagement events to drive brand visibility and footfall.
• Conduct market research to analyze consumer behavior and identify growth opportunities.
• Manage agency relationships, media planning, and creative production to ensure campaign quality and consistency.
• Monitor performance metrics and ROI, optimizing campaigns for maximum impact.
• Manage the marketing budget efficiently to achieve strategic objectives.

Ideal Profile

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of proven experience in marketing, preferably in retail or FMCG sectors.
• Strong background in brand strategy, communication, and integrated campaign management.
• Hands-on experience in digital marketing (SEO, SEM, paid media, and social campaigns).
• Proficiency in executing ATL and BTL initiatives, including in-store activations.
• Analytical and data-driven mindset with strong decision-making abilities.
• Excellent leadership, presentation, and communication skills.

Skills Set

• Brand Strategy and Positioning
• Integrated Marketing Campaigns
• Digital Marketing and Performance Analytics
• Consumer Research and Insights
• Budget Management and ROI Tracking
• ATL and BTL Execution
• Cross-functional Collaboration

Why Join Us

• Lead marketing strategy for one of the region's fastest-growing retail divisions.
• Drive innovative campaigns that shape customer engagement and brand perception.
• Collaborate with creative, data-driven professionals in a dynamic environment.
• Be part of a company committed to innovation, sustainability, and people development.

About the Company
Majid Al Futtaim Retail operates the Carrefour franchise across the Middle East, Africa, and Asia, delivering exceptional value and quality to millions of customers. As part of Majid Al Futtaim Group, the division combines global retail expertise with regional insights, offering world-class shopping experiences while supporting sustainable business growth and innovation in every market it serves.
Job Title Marketing Manager - Majid Al Futtaim Retail - Dubai, UAE
Marketing Manager - Majid Al Futtaim Retail - Dubai, UAE
Position Overview
Majid Al Futtaim Retail is seeking an experienced Marketing Manager to lead the brand and marketing strategy for its Retail Discount business. The role focuses on strengthening brand positioning, expanding customer reach, and driving growth through creative, data-driven campaigns across digital and traditional channels. The ideal candidate will combine strategic thinking with hands-on marketing expertise to deliver impactful brand communications and measurable business results.
Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Marketing Management
Salary: 25000-35000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Define and execute a strong brand positioning strategy to establish MAF Retail's discount business as a leading value-oriented retailer.
• Develop and implement annual marketing plans aimed at attracting cost-conscious customers and increasing market share.
• Lead the creation of 360 marketing campaigns across digital, social media, ATL, and BTL channels.
• Collaborate with cross-functional teams including sales, operations, product, and communications to align marketing goals with business objectives.
• Oversee in-store promotions, activations, and customer engagement events to drive brand visibility and footfall.
• Conduct market research to analyze consumer behavior and identify growth opportunities.
• Manage agency relationships, media planning, and creative production to ensure campaign quality and consistency.
• Monitor performance metrics and ROI, optimizing campaigns for maximum impact.
• Manage the marketing budget efficiently to achieve strategic objectives.

Ideal Profile

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of proven experience in marketing, preferably in retail or FMCG sectors.
• Strong background in brand strategy, communication, and integrated campaign management.
• Hands-on experience in digital marketing (SEO, SEM, paid media, and social campaigns).
• Proficiency in executing ATL and BTL initiatives, including in-store activations.
• Analytical and data-driven mindset with strong decision-making abilities.
• Excellent leadership, presentation, and communication skills.

Skills Set

• Brand Strategy and Positioning
• Integrated Marketing Campaigns
• Digital Marketing and Performance Analytics
• Consumer Research and Insights
• Budget Management and ROI Tracking
• ATL and BTL Execution
• Cross-functional Collaboration

Why Join Us

• Lead marketing strategy for one of the region's fastest-growing retail divisions.
• Drive innovative campaigns that shape customer engagement and brand perception.
• Collaborate with creative, data-driven professionals in a dynamic environment.
• Be part of a company committed to innovation, sustainability, and people development.

About the Company
Majid Al Futtaim Retail operates the Carrefour franchise across the Middle East, Africa, and Asia, delivering exceptional value and quality to millions of customers. As part of Majid Al Futtaim Group, the division combines global retail expertise with regional insights, offering world-class shopping experiences while supporting sustainable business growth and innovation in every market it serves.
Post Details
Job Start Date
Salary from 25000.00
Salary to 35000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required