Job Description

Marketing Manager - Majid Al Futtaim Retail - Dubai, UAE
Position Overview
Majid Al Futtaim Retail is looking for an experienced Marketing Manager to lead brand strategy and campaign execution for its Retail Discount division. The role focuses on developing data-driven marketing plans, driving customer engagement, and positioning the brand as a leading value-oriented retailer. The successful candidate will combine strategic thinking with strong creative and operational capabilities to deliver impactful, multi-channel marketing campaigns that drive growth and loyalty.
Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Marketing Management
Salary: 25000-35000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Define and execute brand positioning and marketing strategy to establish MAF Retail Discount as a preferred value retailer.
• Develop annual marketing plans targeting cost-conscious consumers, driving traffic and sales growth.
• Lead integrated marketing campaigns across digital, traditional, and in-store channels (social media, SEO, SEM, print, radio, TV).
• Collaborate with the sales, operations, and product teams to ensure marketing aligns with commercial objectives.
• Manage in-store promotions, seasonal activations, and loyalty programs to enhance customer retention.
• Conduct consumer research and competitive analysis to identify trends and growth opportunities.
• Oversee digital performance, social media engagement, and e-commerce initiatives.
• Manage marketing budgets effectively, track ROI, and optimize campaign performance.
• Partner with creative agencies and internal teams to ensure consistent brand storytelling and visual identity.

Ideal Profile

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 7 years of experience in marketing, preferably in retail or FMCG.
• Proven success in brand management, campaign development, and digital marketing.
• Experience leading ATL and BTL initiatives, including in-store activations and omnichannel campaigns.
• Strong analytical, leadership, and communication skills.
• Ability to translate consumer insights into actionable marketing strategies.

Skills Set

• Brand Strategy and Positioning
• Integrated Marketing Communications
• Digital Marketing (SEO, SEM, Social Media, CRM)
• Consumer Research and Market Analysis
• ATL/BTL Campaign Management
• Budget and ROI Optimization
• Cross-Functional Leadership

Why Join Us

• Lead high-impact marketing initiatives that shape one of the region's leading retail brands.
• Collaborate with a passionate and innovative team driving customer engagement and growth.
• Work in a dynamic environment that values creativity, data-driven decision-making, and continuous improvement.
• Enjoy career growth opportunities within a multinational group that champions innovation and sustainability.

About the Company
Majid Al Futtaim Retail operates the Carrefour franchise across the Middle East, Africa, and Asia, offering customers high-quality products and exceptional value. As part of Majid Al Futtaim Group, the company focuses on operational excellence, customer-centric innovation, and sustainable retail growth-creating great moments and building lasting relationships with millions of shoppers across its markets.
Job Title Marketing Manager - Majid Al Futtaim Retail - Dubai, UAE
Marketing Manager - Majid Al Futtaim Retail - Dubai, UAE
Position Overview
Majid Al Futtaim Retail is looking for an experienced Marketing Manager to lead brand strategy and campaign execution for its Retail Discount division. The role focuses on developing data-driven marketing plans, driving customer engagement, and positioning the brand as a leading value-oriented retailer. The successful candidate will combine strategic thinking with strong creative and operational capabilities to deliver impactful, multi-channel marketing campaigns that drive growth and loyalty.
Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Marketing Management
Salary: 25000-35000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Define and execute brand positioning and marketing strategy to establish MAF Retail Discount as a preferred value retailer.
• Develop annual marketing plans targeting cost-conscious consumers, driving traffic and sales growth.
• Lead integrated marketing campaigns across digital, traditional, and in-store channels (social media, SEO, SEM, print, radio, TV).
• Collaborate with the sales, operations, and product teams to ensure marketing aligns with commercial objectives.
• Manage in-store promotions, seasonal activations, and loyalty programs to enhance customer retention.
• Conduct consumer research and competitive analysis to identify trends and growth opportunities.
• Oversee digital performance, social media engagement, and e-commerce initiatives.
• Manage marketing budgets effectively, track ROI, and optimize campaign performance.
• Partner with creative agencies and internal teams to ensure consistent brand storytelling and visual identity.

Ideal Profile

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 7 years of experience in marketing, preferably in retail or FMCG.
• Proven success in brand management, campaign development, and digital marketing.
• Experience leading ATL and BTL initiatives, including in-store activations and omnichannel campaigns.
• Strong analytical, leadership, and communication skills.
• Ability to translate consumer insights into actionable marketing strategies.

Skills Set

• Brand Strategy and Positioning
• Integrated Marketing Communications
• Digital Marketing (SEO, SEM, Social Media, CRM)
• Consumer Research and Market Analysis
• ATL/BTL Campaign Management
• Budget and ROI Optimization
• Cross-Functional Leadership

Why Join Us

• Lead high-impact marketing initiatives that shape one of the region's leading retail brands.
• Collaborate with a passionate and innovative team driving customer engagement and growth.
• Work in a dynamic environment that values creativity, data-driven decision-making, and continuous improvement.
• Enjoy career growth opportunities within a multinational group that champions innovation and sustainability.

About the Company
Majid Al Futtaim Retail operates the Carrefour franchise across the Middle East, Africa, and Asia, offering customers high-quality products and exceptional value. As part of Majid Al Futtaim Group, the company focuses on operational excellence, customer-centric innovation, and sustainable retail growth-creating great moments and building lasting relationships with millions of shoppers across its markets.
Post Details
Job Start Date
Salary from 25000.00
Salary to 35000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required