Job Description

Summary Position Summary:
The Regional Marketing Manager will report to the General Manager or such other person as may be designated by the General Manager from time to time.
KEY RESPONSIBILLITIES
? reporting his activities on weekly basis to the company, Implement the plan in the UAE and coordinate with local distributors in others countries, with a focus on GCC. Make sure local distributors fully leverage their A&P budget, in line with the brand's expectations.
? Trade marketing: optimize and adapt all marketing resources available in order to meet sales objectives as well as maximize brand visibility within the region.
? Communication: execute the regional communication strategy in-line with the brand positioning and ensure consistency across the region.

MARKETING

• Maintain strong working relationship with London and Paris HQ team. Communicate regularly to outline ME specific needs, provide feedback on launches & activations

• Lead, plan, and execute launch programs including adapting launches for Middle East markets.

• Manage full 360-launch plans including: budget, merchandising, sampling, retailer specific adaptation, PR, events, online media TBC.

• Partner with other internal teams (commercial, training, stores) as well as external partners (PR agency).

LOCAL MARKET

• Build marketing/trade plans and A&Ps for each market in collaboration with local distributors, Commercial Team and Regional Director, ensuring consistency with the region's and global strategies, as well as a good allocation of A&P.

• Clearly communicate marketing strategy and guidelines/tool boxes with distributors on a regular basis + update (periodic calls ...)

• Follow up trade plan by market.

• Track and analyze new launches and activation sell out results(quantitative and qualitative)

RETAIL

• Support all new doors openings with special events & PR initiatives.

• Make sure our boutiques always stay alive and animated through VIP events, training, merchandising guidelines (for each new launch), special events.

• Conduct periodic market visits to understand both trade need/update, consumers trend, key competitors' update, and also to foster relationship with the sales team.

• Collaboration with retail partners (department stores) to fully leverage each new launch or activation.

REPORTING & BUDGET

• Analyze qualitative and quantitative results, as well as ROI, of each activity

• Ad-hoc reporting and analysis on sales per franchise

• Prepare yearly marketing budget, follow up on an ongoing basis and update monthly the Regional director on spending.

E-COMMERCE / PAID MEDIA

• Coordinate with London and Paris HQ regular updates of the Arabic website (products & animations)

• Responsible for the preparation, coordination and execution of the online paid media strategy for Creed Middle East

• Define KPI, measure and report performance of all media campaigns and assess against goals (ROI and KPIs).

PR

• Collaborate with external PR agency to ensure a perfect implementation of PR activations across the region - in line with the brand's standard.

• Follow ME social media influencers, gather quantitative and qualitative feedbacks on each activation (product seeding, events....) to make sure our seeding / guest list is optimized.

• Devise PR plan to support key launches, corporate stories and local activities to ensure the right fit and increased visibility for the brand

• Collaborate with Central team to leverage and share best-practice (from us as well as from benchmarks)

QUALIFICATIONS

• Experience: Proven experience as a marketing manager or in a similar senior marketing role.

• Education: Bachelor's degree in Marketing, Business Administration or related field. MBA preferred.

• Skills: Strong leadership and project management skills. Excellent communication and presentation abilities. Ability to create and innovate with a strong understanding of market trends.

Job Type Regular
Start Date 2025-11-17
Schedule Full time
Organization CREED MIDDLE EAST PERFUMES TRADING L.L.C

Skills Required