Introduction

The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

Currently we are seeking a Marketing Manager who will be responsible for leading, planning, implementing and executing marketing strategies and campaigns for our Global Business Forum events.

Accountabilities

How you will contribute:

• Conduct relevant industry research and gain a solid understanding of the markets/industries that are being targeted and what the competition is doing
• Develop strategic event marketing and social media plans that include best-in-class practices and channels and gain buy in from the client to execute said plans
• Take end-to-end ownership of all aspects of the marketing plan especially with regards to external suppliers or tasks which have been delegated to the Marketing Exec i.e. follow ups, double checking delivery is satisfactory, etc.
• Manage and work to event budgets and achieve KPIs (i.e. event delegate target, high-level guest acquisition, conversion and retention KPIs)
• Copywriting for websites, emails and social media and obtaining Senior Marketing Manager\xe2\x80\x99s and client\xe2\x80\x99s approvals for all materials before disseminating
• Generate content via interviews with speakers, video creation, infographics for use throughout the marketing campaign
• Undertake outbound email marketing via Mail Chimp EMS (or equivalent), creating and scheduling communications with approved target audience and messaging
• Work to KPI of 60% of delegate conversion rate and VIP registrations to come from email marketing via a strong retention campaign
• Identify potential relationships with marketing partners including business associations, media partners and academic institutes and then manage those relationships
• Develop a comprehensive data plan and conduct analysis on existing data to create a strong data pool for use throughout the campaign
• Work with the Marketing Executive to promote the events on social media, generate awareness and drive traffic to the website
• Regularly report on marketing plan/campaign performance and adjust where necessary if the desired results are not being achieved
• Present post event marketing summaries including, but not limited to; web and email analytics, delegate survey responses, print and digital advertising, press coverage reports from PR agencies, in a timely manner and in collaboration with Senior Marketing Manager
• Assist Senior Marketing Manager to execute marketing tasks and manage relationship with the client as required

Experience, skills and professional attributes

The ideal skills for this role are:

• 5+ years\xe2\x80\x99 proven relevant event marketing experience (preference given to conference marketing and industry events experience)
• Excellent written and spoken English and proof-reading skills
• Commitment to standards of excellence with attention to detail
• Experience with client management and has strong presentation skills
• Familiar with digital event execution e.g. webinars
• Solid understanding of delegate acquisition, digital marketing and new media channels and the ability to explain (to non-marketers) how each of these works
• Proficient with marketing and analytics systems such as Google Analytics, Mailchimp, Salesforce, Cvent (or equivalents) and back-end website editing tools like Wordpress
• Handles constructive criticism professionally and is willing to change plans/work based on client feedback
• Familiar with the importance of data and how best to use it in order to target the right audience
• Ability to manage multiple tasks, prioritize accordingly and work to tight budgets and deadlines

The Economist Group