POSITION SUMMARY: The Marketing Manager will be responsible for all brands, and the expansion of the business in the future. The Marketing Manager will be hands-on at the Head Office and Sites when required. This role is expected to have close relationships with Operations, General Managers and Head Chefs and spend a proportion of their time in the venues to ensure that sales and marketing becomes an extension of the site management team and to maximize effectiveness of sales and marketing opportunities.
POSITION DUTIES & RESPONSIBILITIES POSITION DUTIES:
Sales and Marketing plans \xe2\x80\x93 internal and external
Drive sales and customer footfall through all marketing and PR channels to support brands and exceed monthly sales targets
Create a 12-month pulsing plan for the brand, including promotions, offers, and general sales initiatives to drive and support sales throughout the week
Develop loyalty marketing initiatives to increase frequency, footfall and repeat business
Develop online affiliates and promotional plans as appropriate to the brands
Ensure all the brands, stays ahead of social media and their digital marketing strategy (Facebook, brand websites, food & drinks and life style blogs, etc)
Grow our Corporate Sales strategy \xe2\x80\x93 assist site managers to instigate relationships with local businesses to drive trading.
Grow our concierge strategy - assist site managers/head of reservation & reception to engage with key relevant concierges to drive tourist traffic to the site
Support the growth of our PR plan appropriate to the brand and manage and monitor execution
Strong understanding of sales breakdown and key contributors (covers/spend per head etc) across each venue
Aim to increase databases through internal and external initiatives
Ensure monthly marketing and operations meetings have actionable and measurable targets against marketing
Competitor analysis, which includes the following:
Awareness of local competition as well as key competitors in our market (new and existing) and new openings, including price, promotion, place and product
On-going research and awareness of trends
Database marketing
Review competitive pricing and report back on an ongoing basis
Brand Management
Manage internal and external expression of brand \xe2\x80\x93 design/tone of voice
Menus, Signage, Digital content, all customer-facing material
Uniforms, music and involvement in staff training where the brand needs to be expressed
Development of partnerships with suitable 3rd parties to develop and enhance the brand
Manage related internal communications
Budget and measurement
Measurement of all marketing activities in terms of cost and effectiveness
Provide monthly performance analysis, marketing and corporate sales results to your line manager for the purpose of the board report and adhoc projects as required
CRM - Implement customer satisfaction surveys and measures that are meeting consumer needs
Day Part Offer
Develop successful propositions to maximize all revenue center of our business to increase footfall
Develop new growth areas when \xe2\x80\x93 where possible
Develop a \xe2\x80\x98private dining\xe2\x80\x99 strategy to grow sales
Develop live booking systems and affiliate partnerships
JOB REQUIREMENTS:
Bachelor\xe2\x80\x99s degree in Marketing, Business, Management, or a similar course
Strong verbal, written, and organizational skills.
At least 3 years experience in a Marketing management role in hospitality. Europe / GCC marketing experience is preferred but not essential.
Very good verbal and written communication skills
Highly creative, with excellent organizational and analytical skills
Excellent communication (verbal and written), interpersonal, negotiation, and conflict resolution skills are required.
Strong technical understanding, and preferably usage, of Microsoft including Windows, Windows Phone, Office, Skype, Bing and others.
Self-motivated and directed person, requiring minimal supervision for successful assignment completion
About Demind Firma Management LLC:
Boasting a contagious challenger mindset, Demind is a springboard for future gamechangers. As a unique cross between an inventor, an investor, and a business developer, it champions original and imaginative ideas that it conceives, nurtures and grows into world-renowned brands. Demind is an industry-leading melting pot of expertise and the antithesis to the status quo in the F&B and tech industries. Being a creative, strategic and financial powerhouse makes Demind the platform of choice for investors, entrepreneurs, as well as ambitious talent who are all looking to be ahead of the game. With its creative, strategic and management aptitude, Demind is \xe2\x80\x93 therefore \xe2\x80\x93 a catalyst for growth and \xe2\x80\x93 more importantly - change.
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