Wait a minute. Deep inside you are looking for a new adventure with\xe2\x80\xa6

• Freedom : feeling free to work remotely or hybrid and being trusted to deliver
• Ambition : growing up surrounded by smart colleagues driven to create something big
• Impact : contributing to transform people lives at scale

And you deserve it because you are a Top Gun CMO / Head of Marketing

• A proven creative leader with a solid track record of creating compelling, highly efficient campaigns with crazy ROI
• Hacker mind : who love testing and uncovering new methods to generate leads
• A real Marketer who loves influence, storytelling and copywriting and can own funnel building and conversion rate optimisation from A to Z
• A strong leader who can attract and inspire great talent
• Analytical mind & Data Driven

Then, you have found the next adventure that will fulfill you. This is a full-time position, carried out from the comfort of your living room (or wherever you want) or from our amazing offices in Paris, Dubai or Barcelona.

But maybe YOU WONDER WHAT\xe2\x80\x99S OUR STORY ?

- We are convinced that people don\xe2\x80\x99t want a job anymore!
They are thirsty for a project with meaning, either through entrepreneurship, or intrapreneurship But\xe2\x80\xa6making it happen is quite hard without finding what truly inspires you and learning the soft skills you need to get there : productivity, leadership, public speaking, coaching, stress management\xe2\x80\xa6 This is why we craft trainings & educational content to provide a set of tools and strategies centered around soft skills, self-growth and performance.
We deliver through apps, e-learning platforms, events and a strong social media presence. Paradox has one goal: to help people and organizations live their true ambition The challenge is that some people experience learning as boring, too hard, or on the contrary : for losers.
Yeah, we all experienced that boring teacher or stumble on this video with unsubstantiated/crazy theories It needs to change!! So we travel the world with learning designers, and researchers and surround ourselves with top entrepreneurs ( Richard Branson, Marc Simoncini, Fred Mazzella ), top athletes (Mike Horn, Frank Leboeuf), artists (Gad Elmaleh, Barry Osborne, producer of Lord of the Rings and Matrix)... to reverse engineer their strategies. \xef\xb8\x8fOur ambition is to make our trainings and coachings as attractive as watching Netflix and to make success the only option for our clients. (whatever success means for them) So far, this approach has paid off and has enabled us to exceed 2 million followers on social networks, and to organize online events and training courses attended by thousands of people. But we wanted more, so we created 2 new brands with international ambitions. And with them we have 3 dreams :

• Helping 100 000 people achieve 1 dream and stick their pictures on a wall we call the 100 000 dreams WALL
• Have Will Smith and Richard Branson in our next documentary
• Reinvent Education & Create a badass platform to develop yourself

And that\'s where you come in.

YOUR MISSION

- Your mission will be to double our Sales in one year and go from 6M to 10M and then 40 You define and manage the execution of marketing strategies to help us reach that goal, and go beyond. And then pursue our international ambition and penetrate the english speaking market.

1 . Create and implement the marketing strategy and lead with OKRs & KPIs

• Identify Ideal Customer, create personas, build the offers
• Manage weekly and monthly reporting by defining goals and KPIs and Implement live Dashboard
• Drive the implementation and execution of marketing strategies and tactics to achieve key results as set on a quarterly basis

2 . Produce timely, authoritative, highly-credible content to drive brand affinity, engagement & conversion

• create top class video assets, from strategizing video content, shooting, post-productions with designers, art directors
• Produce outstanding White Books, ebooks that stant out : our #1 Value is : Create Awe

3 . Attract, find and hire great talents & Lead them to Excellence

• Source yourself talent in your own network and be proactive to create a machine to attract talent - at Paradox Hiring in the hands of the Heads more than the HR
• Help the growth Team grow in terms copywriting and storytelling through frameworks, educational content, tutos, etc.)
• Create and maintain best-in class Marketing playbook & processes, we want to systemize everything that work, FInd and Create Training

4. Lead the implementation and optimisation of our funnels in order to make our conversion rate skyrocket ( we expect at least a 50% increase from you )

• A/B tests with various marketing copy on emails sequences, landing pages, website updates, blog posts, videos\xe2\x80\xa6)
• Work on scoring leads for the Sales Team
• Optimize Webinars or pre-recorded Webinars to create variations that win over the existing

5. Generate a MASS of qualified Leads at a reduced cost

• Lead SEA Ads Acquisition Team ( check acquisition performance on a weekly basis on the various acquisition channels, you are obsessed with finding the right hooks, and creatives ) Managing budgets of 300k - 1 Million $ in ads
• Lead SEO Strategy
• Generate new strategic partnerships ( Connect with potential partners and nurture the relationship )

DO YOU RECOGNIZE YOURSELF ?

-

Must have :

• (at least 3+ years) in a similar role (CMO, head of marketing, head of growth) in a fast-paced digital environment with a proven track-record of high ROI campaigns
• Master storyteller & marketer expert : you know how to think in the mind of the people you want to reach, you\xe2\x80\x99re able to improve copies, scripts, teasers, webinars and identify details even specialist don\xe2\x80\x99t
• Strategy not just tactics - 10 000 feet vision & 1mm obsession - you are able to think of bold move that goes beyond following the tactics trend
• Highly Creative with a design touch
• Exceptional drive & execution and obsessed by WINNING with style - we love marketing that is not pushy
• Strong analytical mind & Data driven : because data always say the truth
• Leadership - Ability to build, lead and upskill a team of talented marketers with both a thoughtful and challenging management style
• Impact Driven - You want to sell meaningful products that really change lives

The on the :

You already know or at in love with the Training or digital learning Industry, EdTechs

Technical :

• Strong knowledge of our marketing stack : Active Campaign, Hubspot
• tracking / reporting tools ( e.g: GA, Google Search Console, GTM, Power BI, Hotjar etc)
• Webflow, Make, Hubspot, SEMrush, and Outbound Tools
• Solid experience in SEO & SEA

Personality :

• Drive & Problem Solver : You\xe2\x80\x99re ambitious, You work hard because you love it, you own things and get them done
• Analytical Mind : you challenge your assumptions, able to quickly identify and formulate problems, and support your analysis with data
• Growth over Ego : You are eager to learn, and receive hard feedback to grow. You let others speak and seek to understand their viewpoints.
• Team Player : you love to work as a team, share and win together. ( Victory and Failure are \xe2\x80\x9cWe\xe2\x80\x9d words )
• Strong Desire to create Woww

All the adjectives/nouns used are perfectly feminine! Moreover, the team is made up of 50% women.

Language

French : native English: Fluent English, you can hold a conversation on specific details with English-speaking colleagues. All our writings are in English and 10% of the team is English-speaking and it will grow.

IT MIGHT NOT BE FOR YOU

- We are inspired by a culture of performance and ambition We want to create the exceptional and impact the maximum number of lives. For this reason, some people imagine that they will work in an easy environment without any pressure. But we have a very startup-oriented culture where everything is fast-paced and there is a lot of change. Where you are not always told exactly what to do or how to do it. We tell each other things, even if they are uncomfortable, we prefer growth to ego comfort and we like that! In our company, expressing disagreement to a manager and knowing how to argue is valued! We encourage critical and strategic thinking. We are aware that this is not for everyone. If all this makes sense with you, then we\'ll love working with you (and you with us, you\'ll be pampered!)

WHY JOIN US

- A work with Impact, Freedom and Ambition

Growth & Ambition

• > Being surrounded by A-players who strive to perform whilst being in a good mood
• > No more bosses, but ongoing conversations to support your growth
• > \xef\xb8\x8fBeing part of an ambitious company synonymous with opportunities for evolution!

Competitive Salary

But you don\xe2\x80\x99t just want a competitive paycheck, you also want\xe2\x80\xa6

Impact & Meaning

• > Playing a crucial role in the development of a company whose content and products are enjoyed by millions of people

• > Waking up in the morning feeling like you are making a difference is something!

We receive messages every day from clients who have successfully lost weight, quit smoking, reach a milestone in their business, built better relationships, and made positive changes in their lives. But that\'s not all, we believe that driven people deserve\xe2\x80\xa6

Freedom & Well Being

• > A company culture based on autonomy & accountability
• > Flexible working hours
• > A remote culture from day one with the freedom to work from wherever you want

-> Magnificent office in Dubai, Paris, Barcelona - it feels like home :)

• > Standing desks paid by the company if you live far from our offices
• > Work on Mac, for us it counts :)
• > 350\xe2\x82\xac per year paid by the company to take care of yourself ( for your gym, or dance class or whatever make you feel great)

-> Annual team building / Team retreats to get together - you receive your plane ticket to join us by the pool and have a good time together, or brainstorm the next crazy challenge. And as Yannick, our community manager, says: To make a long story short, Paradox is a growth adventure on steroids, an adventure where you grow personally, whilst helping others do the same.

HOW TO APPLY

- Any copy-pasted and non-personalized application goes directly to the trash can. To complete the recruitment process, each candidate must organize calls with his or her previous managers. If you are not comfortable with this : do not apply If all this sounds good to you, come and write the next chapter with us