Job Description

We are looking for a dynamic and creative Marketing Manager with strong experience in the footwear industry. The ideal candidate must bring hands-on expertise in offline retail marketing, brand activation, and customer engagement strategies. This role will play a key part in strengthening brand presence, driving footfall, and supporting sales growth across retail outlets.
Key Responsibilities
Brand & Product Marketing
Develop and implement marketing strategies specifically for the comfort footwear category.
Plan seasonal campaigns, product launches, and retail activations.
Ensure brand consistency across stores, merchandise displays, and promotional materials.
Work closely with product, sales, and merchandising teams to align marketing with business goals.
Offline Marketing & Activation
Lead in-store marketing, mall activations, kiosk promotions, and brand visibility programs.
Oversee POS materials, window displays, and in-shop branding.
Coordinate with malls, event organizers, and retail partners for offline promotions.
Plan and execute customer engagement activities, sampling drives, and promotional events.
Retail Performance Support
Analyze store performance and customer insights to optimize marketing strategies.
Monitor competitor activities within the footwear and lifestyle category.
Work with store managers to ensure marketing campaigns drive measurable impact.
Agency & Vendor Coordination
Manage relationships with creative agencies, printing vendors, and activation partners.
Review and approve marketing collaterals, visuals, and campaign creatives.
Ensure timely delivery of marketing materials across all stores.
Budgeting & Reporting
Manage marketing budgets for the footwear segment.
Track ROI of offline campaigns and provide regular performance reports.
Recommend improvements based on data and market trends.
Requirements
Experience & Industry Background
Minimum 8 years of experience in marketing within the footwear, lifestyle, or fashion retail industry.
Mandatory experience in offline marketing, retail activations, and in-store branding.
Previous experience working with footwear brands is an advantage.
Education
Bachelors degree in Marketing, Business, or a related field.
Skills & Competencies
Strong understanding of retail marketing and consumer behavior.
Creative mindset with an eye for visuals and branding.
Excellent communication and vendor management skills.
Ability to handle multiple projects and work in a fast-paced retail environment.
Strong analytical and reporting skills.

Skills Required