Key Responsibilities:
- Strategic Planning: Develop comprehensive marketing plans aligned with business objectives, focusing on product positioning, target audience, and competitive landscape.
- Campaign Management: Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and in-store promotions.
- Market Research: Conduct research to understand consumer behavior, market trends, and competitor activities to inform marketing strategies.
- Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and platforms.- Budget Management: Allocate and manage marketing budgets effectively to maximize return on investment.
- Cross-functional Collaboration: Work closely with sales, product development, and operations teams to ensure marketing initiatives align with overall business goals.
Qualifications:
- Education: A bachelor's degree in Marketing, Business Administration, or a related field is typically required. Advanced degrees or certifications in marketing can be advantageous.
- Experience: A minimum of 3-5 years in marketing roles within the food and beverage industry, with a proven track record of successful campaigns and brand growth.
- Skills: Strong analytical abilities, creativity, excellent communication skills, and proficiency in digital marketing tools
Job Type: Full-time
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