Job Description

Manage the Marketing

Team



Assist

the Head of Marketing with overseeing the marketing department and guide its

day-to-day operations.



Execute

hiring plans in collaboration with Head of Marketing and HR.



Coach

a high-performing marketing team.



Report

to the Head of Marketing on marketing team goals and KPIs.



Develop

team members through reviews, objectives and identify training where required.



Motivate

team members to deliver excellence in everything they do and drive innovation

and encourage them to seek out and identify new trends in digital.



Marketing Budget &

Business Strategy





Work with the Head of Marketing for outlining budgets

for all business units and management of our multi-channel marketing

strategy that incorporates Social Media, Website & Mobile app, Influencer

Marketing, Inbound Marketing, Email Marketing, Paid Search, Programatic ads,

Digital Campaigns, Public Relations, B2C Live Chat, SEO, and offline ATL &

BTL channels.



Work

closely with Head of Marketing and Marketing Team to craft an

effective and efficient marketing strategy focused on growing audiences for all

business units.





Manage conception, development, and implementation of

marketing plans and strategies, course concepts, and promotional programmes to

drive interest and admissions.





Assist the Head of Marketing with the strategic and

tactical execution of marketing campaigns, including design of test/control

segmentation, implementation of tests, tracking, results reporting, analysis,

and recommendations.



Brand Marketing





Manage branding strategy and campaigns, including social

media, PR and influencer & partnership to drive brand awareness and build

demand for the business units.





Ensure our brand message is strong and

consistent across all channels and marketing efforts (like events, email

campaigns, web pages, online blog and promotional material). Plan and

coordinate marketing efforts, and build awareness and positioning for our

company's brand.



Manage the social media plan on the development and

implementation of influencer partnership and social strategy to generate

awareness, traffic and conversion as well as creating and managing the organic

social media calendar, drive followers and community engagement.





Work with Head of Marketing to select agencies

consultants, freelancers and other suppliers including contract negotiation and

management.



Oversee

PR and major online and offline events.



Performance Marketing





Assist the Head of Marketing while working with the Digital

Team to understand key marketing performance metrics and conduct in-depth

performance and forecast analysis through various analytics and tracking tools

to provide market research, competitive analyses, campaign results, and

consumer trends in order to translate results into actionable insights for

marketing team.



Manage

and identify strategic keyword volume opportunities, across markets and

languages, to develop and implement an inbound marketing strategy that will

form a key part of the acquisition and content strategy.



Manage

paid marketing, including PPC, SEO, Affiliates, Paid Social, Refer A Friend and

Media Planning to deliver forecast traffic and conversion goals.





Manage content and work with IT Team to maintain and

innovate on an effective, lead-generating website and improve online user

experience for prospects, leads, and customers.



Marketing Automation





Assist the Head of Marketing with technical aspects of CRM

and marketing automation to generate, distribute, and report on leads. Work

with Admissions and IT.



Develop

and establish a comprehensive marketing automation strategy.



Create

and manage targeted email campaigns.



Create

a customer profiling strategy, to drive meaningful audience segmentation.



Implement

a consumer database acquisition strategy to drive opt-ins.



Reporting &

Budgeting





Identify short-term and long-term scheduling,

budget, and resource needs, including the development and management of an

annual marketing budget, profit/loss projections, expenditure spending, and

other financial considerations.





Create and maintain metrics reports on marketing and

sales activities, effectiveness, and business impact.





Analyse marketing and sales data to develop insights and make

recommendations on areas for optimisation.



Monitor

and maintain data quality within the marketing database.



Report

on the effectiveness of marketing campaigns using pre-determined KPIs to the

Board.



Offline Marketing





Implementation of ATL / BTL activities across

business units that includes Radio, Billboard, Media Planning & Buying to

maximise brand awareness and visibility.



Experience

in handling PR, Media & Agencies to execute various marketing campaigns.





Oversee the creation and delivery of PR, press

releases, advertisements, print ads, publications and other marketing

collateral & materials.





Analyse market trends, compare and track the competition,

summarise findings and provide comprehensive reports with recommendations to

the business enabling further business growth.



Plan

and manage all production related tasks such as Signage, Branding, Graphics,

Collateral, etc.



Handle

on-site photography and videography as required to be used in various marketing

activities and programmes.





Plan, Manage, and Execute all events for the

company including Promotional Events, Open Houses, Trade Fairs, Enrollment

Drives, etc. Execute all events in a timely manner, adhering to corporate and

branding guidelines. Ensure good response and lead generation.



Vendor Management



Have

existing relationships with external vendors, magazines, publications, PR

companies and media.



Deepen

these relationships to ensure the most effective messaging and positioning of

the organisation.



Community Engagement



Engage

other organisations within the community.



Liaise

with freelancers from time-to-time for projects for a strict deadline.



Attend

industry events during non-working hours.



Sales Management





Track and coordinate the Lead Nurturing Process

for quality of leads and conversion to opportunities.





Track and analyse the Sales Funnel to align

Marketing campaigns based on Sales Gap analysis.





Coordinate with Sales Head to track conversions

and optimise Marketing campaigns and ROI.

Requirements:

Candidate must have a Degree in Marketing with at least 8

years work experience in marketing. Experience in leading key accounts in an

advertising agency is a plus.



Have

in-depth knowledge of:

o Google

AdWords



o Search

engine optimisation (SEO), SEM, PPC, Display Advertising, online PR, Web

Analytics, Lead Generation, Online Reputation Management, Mobile Apps

Marketing, Email Marketing, Quality Link Building.



o Link

Building



o Keyword

oriented Article & PR Submissions.



o Relevant

Directory Submissions.



o Local

Google Business Listing.



o Mass

Coverage of customers through SMO.



o Internet

Traffic - Bookmarking and Local Classified Submissions.



o Link

Wheeling.



o Google

Panda Friendly Content Writing.



o Business

Website Advertise Online.



o Google

Panda & Penguin Update.



Expertise in the various disciplines of Marketing Communication

such as advertising, media, direct marketing, below the line & online and

digital advertising, and social media marketing.



Strong effective communicator with excellent writing

skills in English. Arabic skills are a plus but not critical.



Prior

experience in setting up and driving marketing automation.



Ability

to manage multiple projects simultaneously, including defining and implementing

methodologies within defined timelines and budgets.



Expert

in Internet and social media strategy with a demonstrated track record.

First-hand experience in creating and using social media tools.



Expertise

working in the field of new media from a content perspective, including design,

preferably in a large organisation.



Strong

leadership and interpersonal skills



Excellent

analytical skills, at ease with numbers



Proven

commitment to keeping up to date and the latest communication technologies



Excellent

public speaking skills



Experience

working with cross-functional with multinational teams and external agencies.



Creative

flair with a penchant for good copywriting with

strong proofreading skills.



Must

be a go-getter, results-driven, and possess excellent team management skills.



Ability

to work in a fast-paced environment.



Good

competence in project and stakeholder management with excellent analytical

skills.



Confident,

data-driven.



Hold

a UAE Driving Licence and must have a car.