The Marketing Manager will be responsible for planning, executing, and continuously improving the organization's marketing activities to support business growth, brand consistency, and market relevance. The role requires close alignment with business objectives, a strong understanding of customer and market dynamics, and the ability to translate complex offerings into clear, credible messaging.
The position involves end-to-end responsibility across planning, execution, governance, and performance measurement, ensuring that marketing initiatives are purposeful, measurable, and aligned with commercial priorities.
Scope of Responsibilities
Marketing Planning & Direction
Develop annual and quarterly marketing plans aligned with business goals and revenue targets
Define target audiences, customer segments, and messaging frameworks
Ensure marketing priorities reflect business focus areas, market conditions, and capacity
Review and refine plans based on performance data and market feedback
Brand & Communication Management
Maintain clarity and consistency of brand identity across all channels and materials
Oversee messaging, tone of voice, and visual standards across digital and offline platforms
Ensure all external communication accurately represents the organization's values, capabilities, and positioning
Support the development of presentations, proposals, and corporate materials as required
Demand Generation & Market Engagement
Plan and manage campaigns that support lead generation and market visibility
Work closely with sales and business teams to improve lead relevance and conversion
Monitor customer acquisition metrics and adjust activities accordingly
Support market entry, service launches, and expansion initiatives
Digital Marketing & Content
Oversee website performance, content updates, and user experience optimization
Guide the creation of content including articles, case studies, email communication, and social media updates
Ensure digital channels are managed with consistency, quality, and purpose
Coordinate with internal teams and external partners on content production
Marketing Operations & Partner Management
Manage relationships with agencies, vendors, designers, and digital partners
Prepare clear briefs, timelines, and deliverables
Review quality, relevance, and performance of outsourced work
Manage the marketing budget with cost discipline and accountability
Performance Tracking & Reporting
Define marketing KPIs aligned with business outcomes
Track performance of campaigns, channels, and initiatives
Prepare structured reports for management review
Use insights to improve planning, execution, and resource allocation
Candidate RequirementsProfessional Experience
8-12 years of experience in marketing roles with increasing responsibility
Experience in B2B, professional services, consulting, or technology-enabled environments
Exposure to working closely with senior management and commercial teams
Proven ability to manage multiple workstreams with consistency and attention to detail
Skills & Knowledge
Strong understanding of marketing planning, brand management, and digital channels
Ability to connect marketing activities to business objectives and outcomes
Comfortable working with data, metrics, and performance dashboards
Strong written and verbal communication skills
Personal Attributes
Structured and methodical approach to work
High level of professionalism and accountability
Comfortable operating in environments requiring judgment and prioritization
Quality-driven, with attention to clarity and execution
Job Type: Full-time
Pay: AED8,000.00 - AED15,000.00 per month
Application Question(s):
What is your current salary per month?
What is your minimum expected salary per month?
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