Job Description

The Marketing Manager will primarily drive

lead generation efforts

across digital and offline channels, ensuring a consistent and high-quality lead pipeline that directly contributes to sales and revenue growth.

Key Responsibilities:

Lead Generation & Performance Marketing

Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, SEO, and other paid/organic channels to maximize lead volume and quality. Track and analyze KPIs including CPL, CPA, CTR, ROAS, and conversion rates to ensure campaign effectiveness. Implement continuous

A/B testing

and campaign optimization to improve lead conversion and reduce costs. Collaborate with Sales to align campaigns with conversion goals and pipeline requirements. Introduce automation and tools to scale lead generation and improve efficiency.

Strategic Marketing & Planning

Develop and implement marketing strategies focused on driving qualified leads aligned with company sales objectives. Monitor market trends, competitor campaigns, and regulatory updates in the UAE business setup sector to refine lead acquisition strategies. Assist in planning and managing budgets to ensure

optimal ROI from lead generation activities

.

Branding & Content Support

Ensure marketing content (website, landing pages, social media, emails) is optimized for

lead capture and conversion

. Support content creation for campaigns that nurture leads through the funnel (e.g., email sequences, webinars, case studies).

Team Leadership & Collaboration

Lead the marketing team with a focus on

lead generation KPIs and accountability

. Coordinate with Sales, Operations, and Customer Service teams to ensure seamless follow-up on leads. Conduct regular performance reviews and set KPIs for team members related to lead acquisition and conversion.

Client Acquisition & Retention Support

Develop campaigns that attract new clients while supporting referral, cross-sell, and upsell initiatives. Analyze lead behavior and feedback to continuously improve targeting and messaging strategies.

Reporting & Analytics

Provide detailed reports on lead quality, pipeline growth, campaign ROI, and acquisition costs to senior management. Use analytics and CRM tools to monitor campaign success and identify opportunities for scaling.

Innovation & Continuous Improvement

Stay updated on the latest lead generation technologies, marketing trends, and AI-driven tools. Test and adopt new channels, partnerships, and strategies to expand lead sources. Ensure all marketing activities contribute to a

high-quality, revenue-generating lead pipeline

.

Education & Experience:

Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus. Minimum 2-3 years of experience in digital marketing, with

proven expertise in lead generation

. Prior experience in B2B marketing, preferably in UAE business setup, SaaS, or related industries.
Job Type: Full-time