Job Description

Marketing Manager - Online Automotive Platform (Lead Generation Focus)1. Performance & Lead Generation

Build and execute

demand-generation strategies

to acquire qualified leads (buyers, sellers, service subscribers). Set and optimize

lead funnels

, from awareness ? engagement ? conversion ? retargeting. Define and track KPIs:

CPL, CPA, ROAS, conversion rate, funnel drop-off

, lead quality. Manage

A/B tests

to improve landing pages, forms, and acquisition ads.

2. Digital Advertising Management

Plan and run ROI-driven campaigns on: Google Search & Display (auto intent keywords, retargeting) Meta, TikTok, Snapchat (creative testing) Automotive marketplaces partnerships Optimize budgets, audience targeting, bidding strategies, and creative performance.

3. Content & SEO Growth

Oversee

SEO strategy

for vehicle listings, blog content, service pages, and comparison tools. Ensure high-intent content creation (e.g., "Best SUVs under AED 50K", "Car inspection cost UAE", "How to sell your car fast"). Improve organic lead flow via: On-page SEO Technical SEO (speed, structured data) Backlink building with auto publishers

4. CRM & Marketing Automation

Build automated

lead nurturing flows

: email, SMS, WhatsApp, in-app notifications. Improve lead conversion via: Personalized car recommendations Automated reminders for inspections, valuations, and bookings Manage CRM segmentation for buyer vs seller funnels.

5. Marketplace & Partner Growth

Develop partnerships with: Car dealers Service centers Finance & insurance partners Design

co-marketing campaigns

to generate shared leads.

6. Brand & Social Media

Manage brand presence across social channels. Convert content into

lead magnets

(valuation tools, price guides, car reviews). Oversee influencer collaborations with measurable conversion goals.

7. Data, Analytics & Reporting

Build dashboards to monitor: Traffic sources Lead attribution User behavior (heatmaps, session recordings) Analyze trends to redistribute budgets toward highest-performing channels.

8. Product & UX Collaboration

Work with product team to improve: Lead form UX On-site conversion tactics (sticky CTAs, chat widgets, booking buttons) Car recommendation logic Advocate for features that increase leads (valuation tool, financing calculator).

9. Creative Strategy

Develop compelling ad creatives, video content, and banners tailored to automotive users. Collaborate with designers to produce

high-conversion landing pages

.

10. Team Leadership

Manage internal and external teams (agencies, freelancers). Train and guide performance marketers, content writers, and social media teams.
Job Type: Full-time

Pay: AED6,000.00 - AED8,000.00 per month

Experience:

* Online marketing platform: 2 years (Required)