Job Description

Romana Skills Training LLC is seeking a Marketing Manager to develop and execute the marketing strategy to promote the company's training, certification, and auditing services. This role is responsible for generating leads, building brand awareness, and driving enrollment across all programs. The position reports to the General Manager or Director.

Key Responsibilities:

Develop and implement the annual marketing plan and budget to achieve enrollment and revenue targets for training, certification, and audit services. Manage all digital marketing channels, including the company website, SEO/SEM, email campaigns, and social media platforms (LinkedIn, Instagram, Facebook). Create and oversee the production of marketing content, including brochures, course catalogs, case studies, testimonials, and blog posts. Plan and execute promotional campaigns for new course launches, special workshops, and corporate training packages. Analyze marketing campaign performance using analytics tools and prepare regular reports on KPIs such as lead generation, conversion rates, and ROI. Manage relationships with external vendors, including digital agencies, printers, and media partners. Support the sales team by providing marketing collateral and lead nurturing strategies. Organize and represent the company at career fairs, industry exhibitions, and networking events. Monitor market trends and competitor activity within the skills training and professional certification sector.

Requirements:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 5 years of experience in a marketing role, with at least 2 years in a managerial capacity. Experience in the education, training, or professional services sector is a strong advantage. Proven track record in developing and managing successful digital marketing campaigns (SEO, PPC, social media, email marketing). Proficiency in marketing automation tools (e.g., Mailchimp, HubSpot), CRM systems, Google Analytics, and Adobe Creative Suite or Canva. Excellent written and verbal communication skills, with the ability to craft compelling messages for different target audiences (individuals and corporates). Strong analytical, organizational, and project management skills. Ability to work independently and as part of a team in a fast-paced environment.
Job Type: Full-time

Pay: AED12,000.00 - AED14,000.00 per month