Alaan is the Middle East's first AI-powered spend management platform, built to help businesses save time and money.
Our all-in-one solution combines smart corporate cards, real-time expense tracking, AI-powered automation, seamless accounting integrations, and deep financial insights- designed to simplify finance operations and maximize control over company spend.
Founded in 2022, Alaan is already the trusted partner of over 2,000 leading businesses across the UAE and KSA, including G42, Careem, McDonald's, Tabby, Al Barari, Rove Hotels, Rivoli, and CarSwitch. Together, our customers have saved over AED 100 million with Alaan.
In just three years, Alaan has become the #1 expense management platform in the Middle East- and we've done it while becoming profitable.
Backed by Y Combinator and top global investors- including founders and executives of leading startups- Alaan is built by a world-class team from McKinsey, BCG, Goldman Sachs, Barclays, Zomato, Careem, Rippling, and other high-growth companies.
We're not just building software. We're reimagining how finance works for modern businesses across the region.
About the role
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We're looking for a
Marketing Manager
who will bring Alaan's brand to life across the UAE - through events, community-led initiatives, and high-impact on-ground activations.
You'll be the face of the brand in-market, building relationships with finance leaders and driving experiences that turn Alaan into a brand people genuinely love and remember.
This role is built for a proactive marketer who thrives outside the office, someone who can create content, lead activations, and own projects end-to-end with speed, creativity, and confidence.
What you'll do :
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Events & Experiences
Plan and execute branded events and experiences end-to-end -- from concept to on-ground execution
Manage vendors, venues, logistics, event branding, and audience experience
Track event impact (attendance, engagement, brand recall)
Partnerships & Collaborations
Build relationships with finance and business communities in the UAE
Plan co-branded initiatives that boost reach and brand credibility
Manage partnership deliverables and cross-promotion
Community Building
Foster a strong finance professional community through meetups, networking formats, and ongoing engagement.
Build meaningful touchpoints and conversations with CFOs and finance teams.
Convert on-ground stories and interactions into brand moments
Creator & Influencer Management
Identify and collaborate with relevant influencers and creators
Own campaign execution - briefs, approvals, deliverables, and performance tracking
Maintain creator relationships and measure ROI
On-Ground Brand Activations
Execute high-visibility brand moments like pop-ups, mall/cafe activations, and offline installations
Ensure strong brand consistency across all physical touchpoints
Ownership & Operations
Manage budgets, timelines, performance reporting, and vendor networks
Work cross-functionally with content, design, and ops teams to drive smooth execution
What we are looking for
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3+ years in marketing, ideally in brand, events, BTL, or community roles
Content-savvy - comfortable shooting quick stories, reels, BTS moments, etc.
Highly proactive and resourceful, gets things done on-ground
A hands-on doer who thrives in fast-paced environments
Ability to build relationships and represent the brand with confidence
Strong operational ownership, planning, coordination, execution
What's in it for you
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Contribute to building the Middle East's most beloved fintech brand from the ground up
Benefit from a role with significant ownership and accountability
Thrive in a flexible hybrid culture with ample work-life balance
Participate in exciting offsite events
Competitive salary and equity
* Enjoy additional perks like travel allowances, gym memberships, and more
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