Job Description

Key Responsibilities

1. Marketing Strategy & Planning

Develop the annual marketing strategy aligned with company objectives. Conduct market research, competitor benchmarking, and consumer insights. Set clear KPIs for all campaigns and initiatives.

2. Brand Management

Ensure brand consistency across all platforms and materials. Oversee creative content, designs, videos, brochures, and corporate materials. Maintain and enforce brand guidelines.

3. Digital Marketing & Performance Management

Manage paid campaigns on Google Ads, Meta, TikTok, and Snapchat. Improve SEO/SEM to increase website visibility. Manage CRM, GTM, Pixels, and conversion tracking systems. Generate monthly performance reports and ROI analysis.

4. Social Media & Content Management

Develop monthly content calendars for all platforms. Coordinate with designers and videographers to produce high-quality content. Lead awareness, engagement, and educational campaigns.

5. Event & Campaign Execution

Lead company events, workshops, webinars, and exhibitions. Manage product launches, press activities, and corporate gatherings.

6. Stakeholder Coordination

Collaborate closely with medical teams, HR, Operations, and Finance. Manage agencies, vendors, and marketing suppliers.

7. Budget & Financial Management

Develop and monitor the marketing budget. Control campaign costs and ensure strong ROI. Report budget utilization and future forecast.

Qualifications

Bachelor's degree in marketing, Business, Media, or related field. 5-8 years of experience (healthcare or wellness sector is an advantage). Strong experience in digital performance marketing. Fluent in English and Arabic. Strong leadership and stakeholder-management skills.

Key Skills

Strategic Planning Team Leadership Creative & Analytical Thinking Digital Marketing Tools Budgeting & Financial Planning * Communication & Presentation