Job Description

Job Summary:

We are looking for a dynamic and creative

Marketing Manager

with proven experience in the

cosmetics and beauty industry

. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand visibility, drive customer engagement, and increase market share across multiple channels (retail, e-commerce, and professional salons/spas).

Key Responsibilities:

Develop and implement comprehensive marketing strategies aligned with business objectives and brand identity. Manage and execute marketing campaigns for product launches, seasonal promotions, and brand collaborations. Oversee digital marketing initiatives, including social media, influencer marketing, SEO/SEM, and online advertising. Conduct market research and analyze consumer trends to identify new product and branding opportunities. Work closely with product development and sales teams to align marketing activities with business goals. Develop strong relationships with media agencies, influencers, and beauty content creators. Ensure brand consistency across all marketing materials and communication channels. Plan and manage events, product demonstrations, and exhibitions. Monitor competitor activities and market trends to maintain a competitive edge.

Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

5-8 years of proven experience in marketing within the cosmetics, beauty, or skincare industry.

Strong knowledge of consumer behavior, product positioning, and luxury/premium branding. Experience managing both

traditional and digital marketing campaigns

. Strong network with beauty influencers, media houses, and distributors in the region. Excellent communication, presentation, and negotiation skills. Proficiency in digital marketing tools, analytics platforms, and MS Office Suite. Creative, detail-oriented, and able to work in a fast-paced environment.

Key Competencies:

Strategic and creative thinking Brand management and storytelling Leadership and team management Strong analytical and project management skills Excellent interpersonal and networking abilities A deep passion for beauty, skincare, and cosmetics
Job Type: Full-time