Job Description

JOB DESCRIPTION:

The Marketing Manager will be responsible for leading the marketing team and developing strategic marketing initiatives to drive brand awareness, customer engagement, and business growth. This role requires a strong leader with hands-on experience in managing teams, crafting impactful marketing campaigns, and executing strategies tailored to the GCC market.

Key Responsibilities:

1. Leadership & Team Management

Lead, mentor, and inspire a team of marketing professionals across different GCC markets. Define team objectives, set KPIs, and ensure alignment with overall business goals. Foster a collaborative, high-performance culture within the marketing team.

2. Strategic Planning

Develop and implement integrated marketing strategies for the GCC region to build brand presence and drive market share. Align marketing plans with sales and business objectives, ensuring consistent messaging across all channels. Monitor market trends, consumer behavior, and competitor activity to inform strategy.

3. Campaign Development & Execution

Oversee the planning and execution of 360 marketing campaigns, including digital, social media, events, PR, influencer marketing, and BTL activities. Work closely with internal teams and external agencies to ensure timely and high-quality execution.

4. Digital & Performance Marketing

Drive digital marketing strategies to enhance brand visibility and engagement across platforms. Analyze campaign performance data and optimize strategies to maximize ROI.

5. Stakeholder Collaboration

Collaborate with cross-functional teams including sales, operations, and retail to ensure cohesive execution of marketing plans. Build and maintain strong relationships with external partners, media agencies, and suppliers.

6. Budget & Resource Management

Manage marketing budgets across multiple campaigns and markets. Ensure efficient allocation of resources to deliver impactful campaigns within budget.

Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred). 7-10 years of marketing experience, including proven experience managing marketing teams within the GCC region. Strong knowledge of regional market dynamics, consumer behavior, and emerging trends. Demonstrated success in planning and executing marketing campaigns across multiple channels. Experience managing budgets and delivering ROI-focused marketing initiatives. Excellent leadership, communication, and organizational skills. Proficiency in digital marketing platforms, CRM tools, and marketing analytics. Fluency in English required; Arabic is a strong plus.
Job Type: Full-time

Pay: AED8,000.00 - AED13,000.00 per month