Roles & Responsibilities:
1. Brand and Project Identity:
Develop and manage the brand's overall identity and project-specific branding.
Ensure consistent communication across print, digital, and events.
2. Budget Management
Prepare and track marketing budget for maximum budget and resource optimization to meet objectives and goals.
Track ROI for offline and integrated campaigns.
3. Market Research and Collaboration:
Monitor market trends, customer preferences, and competitor activities.
Collaborate with the sales team to gather insights and refine promotional strategies.
4. Media Buying and Partnerships:
Strategically plan and procure media buying across print, digital, and outdoor platforms to maximize reach and impact.
Manage vendor negotiations and relationships to ensure cost-effectiveness and timely execution.
Identify and explore high-value sponsorship opportunities that align with the brand's goals to enhance visibility and audience engagement.
5. Event Management:
Plan and execute key events like property launches, open houses, broker events, trainings, and client appreciation events.
Manage vendor coordination and event logistics efficiently.
6. Public Relations:
Build and maintain relationships with the media; oversee press releases for launches and milestones.
Manage influencer collaborations and establish thought leadership.
Submit and oversee award and recognition entries.
7. Customer Journey:
Map and personalize customer experiences for the enquiry funnel within show galleries and sales galleries.
Create tailored sales kits and scripts for buyers and partners.
Curate thoughtful gifts and goodies for brokers and partners during key events.
8. Compliance and Permissions:
Obtain permission from Trakheesi for event activations and marketing initiatives, ensuring full compliance with regulations.
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