Job Description

Marketing Manager (Min. 2 yrs hospitality experience required)
Reports to: General Manager / Regional Marketing Director
Job Purpose:
To develop, implement, and manage the overall marketing and promotional strategy for the hotel to drive brand awareness, increase revenue, and enhance guest loyalty across all market segments.
Key Responsibilities:

• Develop and execute the annual marketing plan and budget.
• Manage all digital marketing channels, including the hotel website, SEO/SEM, email marketing, and social media platforms (Instagram, Facebook, etc.).
• Create and manage content (photos, videos, copy) for marketing materials and online channels.
• Manage relationships with online travel agencies (OTAs) and ensure rate parity.
• Analyze market trends and competitor activity to identify opportunities.
• Plan and execute promotional campaigns, packages, and partnerships to drive room nights and F&B covers.
• Oversee the production of all promotional materials, ensuring brand consistency.
• Manage the hotel's PR efforts and media relations.
• Track, measure, and report on the performance of all marketing campaigns (ROI).
• Work closely with the Sales and Revenue Management teams to align strategies.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of marketing experience within the hospitality industry is required.
• Proven experience in digital marketing, including social media, Google Analytics, and email marketing platforms.
• Strong creative, analytical, and project management skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) is a plus.

Skills Required