Job Description

Company Description

Techniline is a Dubai-based distributor and technical solutions partner in

Pro Audio (AV), PA/PAVA (ELV), and Music Instruments & Recording/Production Equipment

. For 31 years, we've served the GCC, Middle East & Africa, representing a portfolio of international manufacturers. We run a dual-brand model:

Techniline

for B2B distribution and project enablement, and

MusicMajlis

--our retail e-commerce platform--for consumers and creators.

Role Description

We're hiring a hands-on

Marketing Manager (Individual Contributor)

to rebuild and run the growth engine across Techniline (B2B distribution & projects) and MusicMajlis (B2C). Based on-site in Dubai, you'll own the day-to-day execution end-to-end: performance marketing and analytics,

SEO/AEO and website product ownership

, a practical content calendar,

channel/manufacturer coordination

across the GCC, and

CRM/lead hygiene

with reactivation. You'll align promotions with Purchasing/Sales, produce s

ales enablement and project case studies

, and activate LinkedIn for our sales team and CEO. This is a builder's role--high ownership, weekly WBR cadence, clear KPIs--working directly with the CEO and our multimedia designer, and coordinating niche vendors (web dev, technical SEO) only where needed.

Responsibilities

Demand & performance

: Own media plan & budget (MM + TLE); run Google Search/Shopping, META Ads, build GA4/GSC dashboards; weekly ROAS/CAC/MQL reporting and test iteration.

Web, SEO & AEO ownership

: Develop and execute the SEO roadmap; publish landing/brand/solution pages; handle on-page; lead technical SEO (with web dev) and off-page/link-building (external); act as product owner for websites.

Content & social

: Own the monthly content calendar (TLE + MM); ship posts, emails, and WhatsApp campaigns with product specialists and the multimedia designer; orchestrate distribution across LinkedIn/IG/FB and partner channels.

Channel & partner marketing

: Develop and execute channel marketing for resellers & system integrators--recruit, enable (one-pagers, decks, proposal pack), and activate via co-op/co-branded campaigns to drive pipeline and sell-through.

Vendor/manufacturer coordination

: Orchestrate launches, global/brand campaigns, and joint trainings/events/roadshows with manufacturers; own MDF/co-op planning, and reporting..

Promotions & merchandising

: Align with Sales & Purchasing on inventory/target-based promotions.

Lead management & reactivation

: Steward capture and data quality in Zoho CRM; run lead-gen, and quarterly database reactivation sprints (human + AI).

Social selling & founder brand:

Activate the sales team on LinkedIn (weekly posts/reposts) and ghostwrite short CEO posts/videos; run proactive engagement

Measurement & cadence:

Publish post-campaign/event reports within 7 days (wins, issues, actions); maintain a test backlog; lead a weekly WBR rhythm.

Requirements

4-7 years hands-on in digital/growth (B2B preferred) with

GA4, Google Ads (Search/Shopping), LinkedIn Ads, GSC/GMC;

fluent in ROAS/CAC/MQL metrics.

SEO/AEO ownership

: evidence of non-brand growth/top-3 rankings; on-page + link-building; coordination of

technical SEO/CWV

with developers.

Conversion content:

landing-page copy & wireframing, blogs/SEO pages, basic A/B testing; clear briefs and QA for writers/designers; CMS familiarity (Shopify/WordPress).

Channel/field marketing

: reseller/SI recruitment & enablement, MDF/co-op campaigns, webinars/roadshows with manufacturers; post-event ROI tracking.

CRM/data stewardship

: Zoho (or similar) for lead standards, dedupe/enrichment, routing SLAs; experience running reactivation (human + AI) with measurable outcomes.

Vendor management & cadence

: crisp briefs/QA for web dev, SEO/link-builders; disciplined weekly reporting and post-campaign reviews.

Operating style:

execution-first IC (?70% hands-on), fast iteration, clear communication, ownership end-to-end.

Nice to have:

AV/ELV or audio industry exposure.

Why join us

Build, not just manage:

Own campaigns, landing pages, enablement, and partner programs--end to end.

Real regional scope

: Middle East, Africa, Western Asia--based from a high-velocity Dubai hub.

Legacy + pace: 31 years

in the market with a lean, execution-first culture.

Work with global brands

: Coordinate co-branded launches, trainings, and roadshows with 50+ manufacturers.

Direct line to decisions

: Weekly WBR cadence;

CEO access

; fast iteration.

Career runway

: Prove impact ? build processes ? grow into Head of Marketing as we scale.

Merit rewards:

Performance-linked bonus and ongoing upskilling (tools, playbooks, events).

UAE Visa, Health Insurance, Workmens Compensation Insurance (Injury/Life), Festive Bonuses

Job Type: Full-time

Pay: AED12,000.00 - AED16,000.00 per month