. The successful candidate will lead and manage marketing strategies, digital campaigns, and customer engagement initiatives while also producing clear and accurate technical content to support internal and external communication.
Key Responsibilities:
Develop and implement data-driven marketing strategies to support company goals and revenue growth
Manage and optimize CRM platforms (e.g., Salesforce, HubSpot, Zoho) to enhance customer experience and drive targeted campaigns
Monitor CRM data to identify trends, segment audiences, and personalize outreach
Create and manage technical documentation including product manuals, user guides, knowledge base content, and whitepapers
Collaborate with product, sales, and technical teams to ensure accurate and effective messaging
Oversee the execution of marketing campaigns across digital channels including social media, email, SEO/SEM, and paid ads
Develop content aligned with brand messaging, ensuring clarity for both technical and non-technical audiences
Measure and analyze marketing campaign performance and adjust strategies accordingly
Maintain brand consistency across all materials and platforms
Coordinate with vendors and creative teams to ensure timely delivery of projects
Prepare regular reports on CRM performance, customer engagement, and marketing ROI
Requirements:
Bachelor's degree in Marketing, Communications, Technical Writing, or a related field
5+ years of marketing experience, with proven CRM management and technical writing responsibilities
Hands-on experience with CRM tools such as Salesforce, HubSpot, or Zoho CRM
Proficiency in marketing and analytics tools (e.g., Google Analytics, Ads Manager, Mailchimp)
Excellent writing and editing skills for technical and marketing content
Strong analytical, organizational, and project management abilities
Ability to communicate effectively with cross-functional teams
Fluent in English (Arabic is a plus)
Preferred:
Knowledge of UX principles and customer journey optimization
Familiarity with CMS platforms like WordPress or Drupal
Certification in CRM or Technical Writing is a plus
Benefits:
Competitive salary and bonus structure
Health insurance and paid time off
Flexible work environment
Career development and training opportunities
Job Type: Full-time
Experience:
* related: 5 years (Required)
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