Job Description

SCOPE OF JOB

Marketing Manager plays a pivotal role in driving business growth by developing and executing effective marketing strategies. The role demands a mix of creative, analytical, and leadership skills, with the ability to adapt to changing market dynamics and digital trends.

RESPONSIBILITY

1) Increasing brand awareness, brand management and market share:

Develop and implement comprehensive marketing strategies to increase brand awareness and market share.

2) Campaign planning and execution and Analysis:

Lead the planning and execution of integrated marketing campaigns across digital, print, social media, email, and events. Organize and manage offline marketing campaigns and events. Analyze campaign performance and adjust strategies as needed based on KPIs and analytics.

3)Managing the marketing budget:

Plan annual marketing budget along with the action plan. Allocate resources/ budget efficiently, and track the expenses. Align with sales Team for the leads and understand are we receiving quality leads.

4) Conducts market research:

Conduct market research and competitive analysis to identify opportunities and trends.

5) Reports:

Track the leads generate from varied sources of marketing online/ offline and measure the conversion ratio. Identify the gaps for non-conversion if any and recommend plan of action. Submit monthly reports on the executions, budgets, ROI, leads and conversion. Collaborate with stakeholders to align messaging and support revenue growth.

6) Digital Marketing and Content Creation:

Oversee content creation, branding, and messaging across all channels. Manage relationships with external agencies, vendors, and media partners. Lead, mentor, and grow a team of marketing professionals.

JOB SKILLS

Experience in FM/Hospitality/Construction. Proficiency with design tools (e.g., Adobe Creative Suite or Canva). Familiarity with analytics platforms (e.g., Google Analytics, Tableau). Strong understanding of digital marketing channels, including SEO/SEM, email, social media, and content marketing. Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). Exceptional analytical, organizational, and project management skills. Excellent verbal and written communication skills. Creative thinker with a data-driven mindset.

QUALIFICATION REQUIREMENTS

Master's degree in Marketing, Business, Communications. Should have certification related to Marketing. 6+ years of experience in marketing, with at least 4 years in a managerial role.
Job Type: Full-time