Job Description

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Job Purpose: The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to promote the organization, attract businesses, and enhance its overall brand presence. This role requires a strategic thinker with a strong understanding of business goals and the ability to align marketing initiatives with broader organizational objectives. Key Accountabilities Overall responsibility for creating and executing the Marketing, Brand, and PR initiatives in line with business objectives and strategy, ensuring consistency across all communication channels. Build and lead a high-performing team, providing guidance and support for professional development by fostering a collaborative and innovative work environment. Oversee the development of marketing initiatives, plan and manage the organizational marketing budget. Analyze data and metrics to assess the performance of digital marketing initiatives and optimize strategies; oversee the creation of engaging and relevant content for various channels, including website and social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and YouTube. Develop and maintain relationships with media outlets and key industry influencers; spearhead public relations efforts to enhance visibility and reputation, fostering growth. Identify target audiences, assess competitor activities, and gather insights for informed decision-making. Perform other tasks as directed by the general manager as needed. Qualifications BacheloraEUR(TM)s degree in marketing, Business Administration, or relevant field. An MBA is desirable. Years & Nature of Experience 10-12 years with proven experience in a senior marketing role, preferably in a free zone or similar industry. Core Competencies Technical Skills Strong understanding of B2B and B2C marketing strategies and tactics. Analytical mindset with the ability to use data to drive decision-making. A creative mindset to develop unique and compelling marketing strategies that differentiate the organization in the market; capacity to think critically and solve complex problems creatively. Soft Skills Ability to navigate and resolve conflicts within the team or with external partners. Ability to adapt to changes in the market, industry, or organization and adjust marketing strategies accordingly. Strong verbal and written communication skills to convey complex ideas and strategies clearly to internal teams and external stakeholders. Seniority Level

Mid-Senior level Employment Type

Full-time Job Function

Marketing, Strategy/Planning, and Public Relations Industries

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