The Marketing Manager will play a pivotal role in shaping the brand strategy, ensuring that the products and services reach and resonate with the target audience across the Middle East and Africa. This role requires a visionary marketing leader who can develop and execute integrated marketing campaigns, drive brand recognition, and build strong consumer relationships to support our business objectives. Proficiency in Arabic is essential, and the role involves regional and international travel of up to 30%.

Marketing Manager will be based in Dubai, UAE.

At DNA Recruitment, we carefully review all applications and aim to contact every suitable candidate within max. 5 working days. If you don\xe2\x80\x99t hear from us, please consider your application unsuccessful on this occasion.

Responsibilities

• Strategic Planning: Marketing Manager will develop and execute a comprehensive marketing strategy to increase brand awareness and drive market growth across Middle East and Africa.
• Brand Development: Define and uphold the brand identity, ensuring consistency in messaging, design, and tone across all touchpoints.
• B2C and B2B Insights: Leverage market research and customer feedback to identify trends, customer preferences, and insights to inform marketing strategies and product development.
• Integrated Campaigns: Create and lead multi-channel marketing campaigns to promote the company\'s products and services, including digital marketing, social media, PR, and offline initiatives.
• Team Leadership: Marketing Manager will build and mentor a high-performing marketing team, fostering a collaborative and innovative environment.
• Budget Management: Responsible for the marketing budget, ensuring efficient allocation of resources and tracking ROI for all marketing initiatives.
• Collaboration: Collaborate closely with cross-functional teams, including Local & Global Sales, Product Development, and Customer Support, to align marketing strategies with business objectives.
• Consultancy: Audit, consult and advice our customers & healthcare Professionals on their marketing strategies & activities.
• Performance Metrics: Establish and monitor KPIs to measure the effectiveness of marketing efforts, making data-driven decisions to optimize campaigns.
• Stakeholder Engagement: Marketing Manager will develop and maintain strong relationships with external agencies, partners, and key industry influencers.

Requirements

• Bachelor\xe2\x80\x99s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 8-10 years of progressive marketing experience, with at least 3-5 years in a leadership role in the MEA region.
• Proficiency in English & Arabic.
• Proven track record of successfully developing and implementing marketing strategies that have increased brand awareness and market share.
• Experience working for a globally recognized consumer brand is essential.
• Exceptional strategic thinking and problem-solving abilities.
• Strong understanding of consumer behavior and market dynamics in the Middle East and Africa region.
• Proficiency in digital marketing, social media, SEO, and data analytics.
• Excellent leadership and team management skills.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to collaborate across functions and lead cross-functional teams.
• Budget management experience and strong analytical skills.
• Innovative mindset with the ability to adapt to evolving market trends.
• Passion for brand building and a keen eye for detail.
• Results-oriented with a strong focus on achieving targets and objectives.
• Ability to work in a fast-paced, dynamic & culturally diverse environment.
• Strong ethical and professional integrity.
• Adaptability and resilience in the face of challenges.
• Commitment to promoting a positive and inclusive company culture.

DNA consultant in charge of this requisition:

Tomasz Skrzypczak

CEEMEA Research Consultant

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