Job Description

Job Title Marketing Manager

Description

The Job

Developing and managing the Digital, Offline Marketing and CRM activities of Rivoli Vision.

• Working closely with the Sr. marketing manager and the business unit in identifying areas and opportunities that require marketing support to improve the business performance thereof
• Working with the marcom and media buying agency to develop and implement campaigns
• Planning and managing the Eyewear division social media platforms, including community management inhouse
• Working closely with the Ecommerce team in moderating the creative asset requirements and ensuring necessary digital marketing support for the online campaigns
• Developing and implementing a suitable CRM strategy for the Eyewear division, with an in-depth knowledge and understanding of 'customer centric' business approach
• Exploring new and creative ways constantly to drive more traffic to the e-commerce sites
• Working closely with the Brand, Marketing and Graphic design teams to deliver advertising and creative requirements for e-commerce and store promotions/activities
• Monitoring and ensuring all the content related to Rivoli Vision concepts are up to date on all digital platforms (including external mall websites)
• Executing ongoing digital health checks for the Group's social media, online mediums and conducting internal audit for our channels on a quarterly basis
• Developing monthly social media and CRM calendars as a result of understanding the business expectations and proactively suggesting ideas
• Compiling reports received from social media monitoring tools and providing recommendations to enhance future campaigns
• Managing and monitoring influencer marketing initiatives regionally
• Executing any other functional duties as and when required by the team lead

Profile * MBA/MIB in Marketing/Digital marketing or relevant fields

• Proven Marketing experience of min 5-7 years
• Very current and updated in the world of marketing
• Clear understanding of customer centric business approach, strong understanding of CRM best practices
• A creative mind with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Attention to detail is critical
• Skills and experience in creative content writing
• Preferably with a Retail or an Advertising agency background, servicing luxury and fashion brands
• Working knowledge of Sales Force Marketing Cloud module will be an advantage
• High proficiency in Excel and PowerPoint is a must
• Must be a team player, a lateral thinker and able to work well under pressure
• Valid UAE Driving License

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