Job Description

Job Title:

Marketing Manager - Digital Marketing Specialist

Department:

Marketing

Reports To:

Director / CEO

Location:

Dubai - Al Garhoud

Employment Type:

Full-Time

Job Summary

The Marketing Manager (Digital Marketing Specialist) is responsible for planning, implementing, and managing the company's overall digital marketing strategy. This includes overseeing social media, content marketing, SEO, paid advertising, email campaigns, and analytics to drive brand awareness, lead generation, and sales growth. The role requires strong leadership, analytical, and creative skills to manage campaigns across all digital channels.

Key Responsibilities

Develop and execute comprehensive

digital marketing strategies

aligned with company objectives. Manage and optimize

online advertising campaigns

(Google Ads, Meta Ads, LinkedIn Ads, etc.) to achieve maximum ROI. Oversee

SEO and SEM

strategies to increase website visibility and traffic. Plan and coordinate

social media marketing

efforts across all relevant platforms. Lead

content marketing initiatives

, including blogs, videos, infographics, and email newsletters. Utilize

analytics tools

(Google Analytics, Meta Insights, etc.) to track performance and prepare monthly reports. Conduct

market research

to identify trends, audience preferences, and competitor activities. Manage and grow the company's

online presence and reputation

. Coordinate with design, sales, and product teams to ensure brand consistency. Supervise and mentor members of the marketing team or external digital agencies. Manage the

digital marketing budget

effectively.

Qualifications

Bachelor's degree in marketing, Business Administration, Communications, or a related field. Minimum of

3-5 years of experience

in digital marketing or similar roles. Proven experience in managing

SEO, SEM, social media, and paid ad campaigns

. Strong understanding of

Google Analytics, Ads Manager, CRM systems

, and marketing automation tools. Excellent

communication, leadership, and project management

skills. Creative mindset with an analytical approach to measuring performance. Ability to multitask and work in a fast-paced environment.

Preferred Skills

Experience in

graphic design

or

video editing tools

(Canva, Adobe Creative Suite). Knowledge of

email marketing platforms

(Mailchimp, HubSpot, etc.). Familiarity with

B2B/B2C marketing strategies

. Google Ads or Meta Certified (a plus).
Job Type: Full-time

Pay: From AED4,500.00 per month