Marketing Manager Crowne Plaza Muscat
Oman, Oman
Job Description
Your Day-to-Day work:
- Implement the social media strategy, coordinating with stakeholders across the hotel to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the hotel\xe2\x80\x99s products and services.
- Plan, implement and manage public relations strategies and activities.
- Research and gather opportunities for PR, sponsorships and collaborations for short-term and long-term revenue and exposure generation.
- Plan and prospect yearly CSR and PR opportunities for Crowne Plaza Muscat, Rooms, C&E, and R&B.
- Manage online presence with an emphasis on creating unique and engaging content for branded hotel website and third-party sites.
- Create integrated online marketing campaigns, e.g. Search Engine Marketing, email campaigns, social media and display campaigns using tools such as Google Ad words, Google Trends, and others, to ensure that IHG.com is effectively advertised in all markets.
- Work alongside internal stakeholders and approved digital agencies to create online advertisements to raise Crowne Plaza Muscat\xe2\x80\x99s online profile and increase customer visits to and revenue on IHG.com from the market.
- Ensure campaign budgets are used effectively and return a positive ROI.
- Manage and maintain the customer e-mail database in order to ensure the correct targeting of company promotional e-mail communications.
- Communicates all hotel promotions in a timely and professional manner to both, the Restaurant and Sales Department by establishing weekly meetings and is responsible for their recording and distribution.
- Collate success indicators in order to quantify spending and report on ROI to the Director of Sales and Marketing.
- Ensure accurate online content management covering IHG.com, mobile site, social media channels, OTA and various content distribution channels
- Manage and update content on in-room TV systems.
- Continually look for ways to improve functionality and the customer journey within IHG.com, putting forward recommendations to the Sales and Marketing team and implementing any changes.
- Ensuring best practice Search Engine Optimization (SEO) is undertaken with all content published online.
- Ensure that website content for the relevant areas under responsibility is fully updated for all websites, whether company operated or external, responsible for and in line with the standards established for website content features.
- Improve the marketing efficiency ratio, ROI and ROE, for all marketing activities, establish campaigns and measure success / failure.
- Ongoing competitor reviews and checks in an effort to identify special offers and activities as well as means of marketing communications to ensure the hotel stays competitive in the local market.
- Produce weekly/monthly audit reports.
- Competitive salary.
- Discounted international room rates.
- Employee recognition programmes.
- Training programmes and access to IHG\xe2\x80\x99s training tool.
- Meals whilst on duty
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1528610
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationOman, Oman
-
EducationNot mentioned