Job Description

Job Overview:

Flowers are our favourite F word! Garden VIlle is a luxury flower boutique that specializes in arrangement & decor for events, wedding & hospitality. We are seeking a creative and detail-oriented

Marketing Manager & Content Strategist

with a strong passion for flowers, plants, and visual storytelling. This role will lead the end-to-end process of planning, creating, and executing engaging content across digital platforms such as Instagram, website, social platforms and seasonal campaigns. The ideal candidate understands how to craft a compelling narrative around products, trends, and customer needs,turning everyday floral content into impactful luxury brand storytelling.

Key Responsibilities:

Content Creation

Develop original content for social media, website, product pages, collaterals, and campaigns Curating IG grid, planning collections & ideating future content pegs. Understanding industry peers to glean market opportunities. Plan, direct, and support visual content creation, including basic photography, reels, and behind-the-scenes stories Ensure social sustains itself horizontally by reaching out to influencers & other potential collaborators relevant to the brand

Content Strategy & Planning

Build and maintain a structured content calendar aligned with floral seasons, brand goals, and sales promotions Lead content campaigns around product launches, offers, event decor highlights, and floral trends Work closely with the sales, creative, and warehouse teams to synchronize content with operational priorities

Visual Direction & Curation

Source and curate moodboards, trend inspiration, and visual references for campaign direction Maintain consistency in brand tone, color palette, and content style Keep track of floral and botanical trends relevant to B2C audiences in the UAE/GCC

Performance & Optimization

Track engagement, reach, and performance metrics across platforms Make data-driven adjustments to content themes, formats, or posting schedules Explore new content formats and emerging platforms to increase visibility and brand presence

Requirements:

2-4 years of experience in content creation, digital marketing, or social media strategy Excellent writing and communication skills, with a sharp visual sense Basic knowledge of floral products, luxury segment, plants, or event decor (or eagerness to learn quickly) Experience using Canva, Google Drive, Instagram, and content planning tools Understanding of content performance and platform-specific best practices (Instagram, WhatsApp, Pinterest, TikTok)

Previous work in luxury, events, or lifestyle brands is mandatory

Preferred Qualifications:

Experience in luxury, floral, lifestyle, or design-related industries Familiarity with short-form video editing or direction Background in photography, floristry, or styling is a plus Working knowledge of AI tools (e.g., Midjourney, CapCut, ChatGPT) is an added advantage Comfortable working in a fast-paced, seasonal, trend-driven environment

Benefits:

Salary : AED 5000 Workdays : Monday - Saturday Timings : 9 AM - 6 PM Location : Al Quoz Industrial Area 4 Job Type : In Office, Full Time
Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED5,000.00 per month