Job Description

Marketing Manager - Brand Strategy and Campaigns - Dubai, UAE
Position Overview
Al-Futtaim Group is seeking an experienced Marketing Manager to lead brand strategy and campaign execution for the Blue brand in Dubai. This senior-level role is responsible for driving brand positioning, customer engagement, and market leadership through innovative marketing strategies, integrated communications, and exceptional customer experience. The role involves cross-market collaboration, agency management, and team leadership to ensure alignment with long-term brand goals and measurable KPIs.
Employment Overview
Job Location: Dubai, UAE
Industry: Marketing / PR / Advertising
Function: Marketing / PR / Advertising
Job Type: Full-time
Salary: 18000-25000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Core Responsibilities

• Develop and implement a comprehensive regional marketing roadmap for the Blue brand
• Launch corporate and tactical campaigns to increase awareness, relevance, and customer loyalty
• Analyze consumer behavior, market trends, and competitor positioning to guide marketing actions
• Manage and collaborate with external agencies to deliver integrated communication strategies
• Align campaigns with digital, performance, and brand marketing teams to maximize effectiveness
• Oversee execution across multiple platforms and ensure regional localization where required
• Support customer experience initiatives across all brand touchpoints including in-store POS
• Build and lead a lean, high-performing marketing team with a focus on continuous development
• Ensure KPIs and ROI frameworks are in place to track and optimize campaign performance
• Uphold Al-Futtaim's values and ensure compliance with all marketing SOPs and brand guidelines

Ideal Candidate Profile

• Bachelor's degree in Marketing, Business Administration, or Communications
• 10 to 15 years of experience in marketing and communications, ideally in multi-market roles
• Prior experience in advertising agencies or working with cross-functional external partners
• Proven leadership in developing customer-centric marketing strategies with tangible outcomes
• Strong ability to influence senior stakeholders and present business cases clearly
• Exceptional understanding of brand positioning, campaign attribution, and performance metrics
• Excellent interpersonal, communication, and organizational skills

Life at Al-Futtaim
Join one of the most trusted names in the region and lead innovative marketing transformation for a future-focused brand. This is a chance to elevate your career by driving large-scale campaigns, shaping consumer perception, and delivering long-term brand growth within a supportive and high-performance environment.
About the Company
Al-Futtaim Group is a leading private business group headquartered in Dubai with operations in over 20 countries. From automotive to retail, real estate to finance and healthcare, the group partners with world-class brands to shape meaningful customer experiences and sustainable growth across the Middle East, Asia, and Africa. The Blue brand represents its commitment to loyalty, personalization, and customer engagement in a digital-first world.
Job Title Marketing Manager - Brand Strategy and Campaigns - Dubai, UAE
Marketing Manager - Brand Strategy and Campaigns - Dubai, UAE
Position Overview
Al-Futtaim Group is seeking an experienced Marketing Manager to lead brand strategy and campaign execution for the Blue brand in Dubai. This senior-level role is responsible for driving brand positioning, customer engagement, and market leadership through innovative marketing strategies, integrated communications, and exceptional customer experience. The role involves cross-market collaboration, agency management, and team leadership to ensure alignment with long-term brand goals and measurable KPIs.
Employment Overview
Job Location: Dubai, UAE
Industry: Marketing / PR / Advertising
Function: Marketing / PR / Advertising
Job Type: Full-time
Salary: 18000-25000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Core Responsibilities

• Develop and implement a comprehensive regional marketing roadmap for the Blue brand
• Launch corporate and tactical campaigns to increase awareness, relevance, and customer loyalty
• Analyze consumer behavior, market trends, and competitor positioning to guide marketing actions
• Manage and collaborate with external agencies to deliver integrated communication strategies
• Align campaigns with digital, performance, and brand marketing teams to maximize effectiveness
• Oversee execution across multiple platforms and ensure regional localization where required
• Support customer experience initiatives across all brand touchpoints including in-store POS
• Build and lead a lean, high-performing marketing team with a focus on continuous development
• Ensure KPIs and ROI frameworks are in place to track and optimize campaign performance
• Uphold Al-Futtaim's values and ensure compliance with all marketing SOPs and brand guidelines

Ideal Candidate Profile

• Bachelor's degree in Marketing, Business Administration, or Communications
• 10 to 15 years of experience in marketing and communications, ideally in multi-market roles
• Prior experience in advertising agencies or working with cross-functional external partners
• Proven leadership in developing customer-centric marketing strategies with tangible outcomes
• Strong ability to influence senior stakeholders and present business cases clearly
• Exceptional understanding of brand positioning, campaign attribution, and performance metrics
• Excellent interpersonal, communication, and organizational skills

Life at Al-Futtaim
Join one of the most trusted names in the region and lead innovative marketing transformation for a future-focused brand. This is a chance to elevate your career by driving large-scale campaigns, shaping consumer perception, and delivering long-term brand growth within a supportive and high-performance environment.
About the Company
Al-Futtaim Group is a leading private business group headquartered in Dubai with operations in over 20 countries. From automotive to retail, real estate to finance and healthcare, the group partners with world-class brands to shape meaningful customer experiences and sustainable growth across the Middle East, Asia, and Africa. The Blue brand represents its commitment to loyalty, personalization, and customer engagement in a digital-first world.
Post Details
Job Start Date
Salary from 18000.00
Salary to 25000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location